2 rue de la Paix campaign

Digital campaign & website

25,000 connections on the first day it was posted.

Omedia decided to showcase five “real” owners of a Vacheron Constantin watch who illustrate the brand’s values through their story and lifestyle. They tell the story of their watch, their Paris and their love for exception.
Omedia created a large-scale digital campaign and dedicated website where it shares the stories, films and photos of these enthusiasts.

The campaign’s visuals were produced by photographer and artist Thierry des Ouches, who offers a cinematic vision of Paris. Results: 25,000 connections in the first week

Photographer: Thierry des Ouches

Expertises: digital strategy, Image strategy, brand content, Art Direction, storytelling, creation, film direction and production, shoots, website creation and development, online campaign.

2 rue de la paix