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Omedia Paris captures the bold essence of Nouvel Héritage by producing an advertising campaign for the Mood collection and is helping the brand to create a brand platform.
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Torsade de Chaumet: defying gravity and capturing the grace of a gesture, the vivacity of a movement
A tribute to the legendary Place Vendôme, Chaumet’s latest Haute Joaillerie collection is inspired by the movement of the frieze adorning the column and revisits the emblematic twisted motif with modernity.
Intertwines that form and untwist, graceful windings, spirals that stretch or relax…
This undulating torsade poetically suggests the incessant movement of life.
A creative expression,
an ode to movement and life
Omedia celebrates this torsade in a moving art direction.
A subtle loss of balance, a meticulously calculated imbalance, a creative expression captured by the duo Mélanie + Ramon on the Lifestyle visuals and Maud Rémy-Lonvis for the Still Life.
Versatile, this torsade is also magnified in the graphic identity created: a dancing spiral, its interlacing freezes for a moment to draw the collection logo.
visual
identity
A Haute Joaillerie collection that highlights all the virtuosity of Chaumet,
in particular through a series of savoir-faire films shot at Place Vendôme, in the workshops of the House.
« There is a captivating beauty in the moment. Fleeting and imperceptible. A sense of the elusive. A magnetic attraction. »
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