Quiet luxury embodies a paradigm shift, a transformation of consumer expectations in the world of luxury that explores its potential for excellence and experience.
December 2023
Completely uninhibited, Generation Z are displaying their values as non-negotiable components of their consumption. Less impulsive than you might think, this "digital native generation" is neither fooled nor naïve. And brands need only adapt to win them over.
May 2023
A medium of immediacy and spontaneity, Instagram in reality reveals a much more complex side where the instant T leaves its place to the long term, where the message in real time prepares the future and conditions it, printing its narrative in a long time.
Is paper on its way out, and is the digital age winning the war? Will there soon be no more newspapers or physical books, only lines of code and words on our screens?
March 2022
‘Beautiful and organic’, the new consumer’s mantra, or perhaps their cross to bear, that infuses every sector of the luxury goods industry. Is it a wild dream or a gilded cage for brands?
January 2022
The world to come will praise scarcity. Voluntary minimalism. One-upmanship will be out; frugality…
Enjoying the wait instead of seeking speed brings new limitations, but also new standards and less dependency on the instantaneousness of “everything, now”…
September 2021
