The agency highlighted the brand’s nomadic spirit, drawing on the codes of luxury fashion houses. The art direction is pared-back and unique, decoding the materials and revealing the Ullens woman – spontaneous and elegant – in a natural setting. The focus reaches beyond a destination, to a point of view, open to the world.

Photographer Kalle Gustafsson enhanced this new adventure with his modernist Scandinavian style.

Inspire the dream. Give the taste of the beautiful escape. Figuring the product beyond a season, beyond time. The agency positions the Spring/Summer 2018 collection at the edge of the desert, bringing a sense of eternity to the Ullens woman.

Photographer: Kalle Gustafsson

Expertises: Image strategy and Art direction, Shooting the international advertising campaign, Creating and producing catalogues.