Lancel Paris
Lancel is a triumph; it is the brand of Paris that vibrates, of Paris that sparkles, that sets the pace.
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Inspire the dream. Give the taste of the beautiful escape. Figuring the product beyond a season, beyond time.
From the Ritz in Aspen, lightweight knits and leather underpin the brand’s captivating style. The founder, Myriam Ullens, has invented a minimalist, inspired and structured look for travelling women, for a consistently chic allure.
The agency highlighted the brand’s nomadic spirit, drawing on the codes of luxury fashion houses. The art direction is pared-back and unique, decoding the materials and revealing the Ullens woman – spontaneous and elegant – in a natural setting. The focus reaches beyond a destination, to a point of view, open to the world.
Photographer Kalle Gustafsson enhanced this new adventure with his modernist Scandinavian style.
Inspire the dream. Give the taste of the beautiful escape. Figuring the product beyond a season, beyond time. The agency positioned the Fall/Winter 2018 collection at the foot of towering cliffs to be one with the material and bring a sense of eternity to the Ullens woman.
Photographer
Kalle Gustafsson
Expertise: image strategy and Art Direction, shooting the international advertising campaign, producing catalogs.
behind the
scenes
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