The agency highlighted the brand’s nomadic spirit, drawing on the codes of luxury fashion houses. The art direction is pared-back and unique, decoding the materials and revealing the Ullens woman – spontaneous and elegant – in a natural setting. The focus reaches beyond a destination, to a point of view, open to the world.
Photographer Kalle Gustafsson enhanced this new adventure with his modernist Scandinavian style.
Inspiring the dream. Compelling the great escape. Creating a product without season, without time. The agency positions the Spring/Summer 2018 collection at the edge of the desert, bringing a sense of eternity to the Ullens woman.
Photographer : Kalle Gustafsson
Expertises: Image strategy and Art direction, Shooting the international advertising campaign, Creating and producing catalogues.