Iconic ingredient of bakers, the butter is essential for the success of puff pastries and cakes.

For three years, Omedia has been assisting the Lescure brand with its B to B communication, photo shoots, print campaign and the creation of its Signature magazine aimed at professionals in the baking and pastry industry.

Each new issue of the magazine reveals a new theme, recipes, tips, market trends, chef profiles and an interview with a passionate personality.

Expertises: B to B Campaigns – image strategy ad art direction – shoot – magazine conception and copywriting – illustrations