Iconic ingredient of bakers, the butter is essential for the success of puff pastries and cakes.
For three years, Omedia has been assisting the Lescure brand with its B to B communication, photo shoots, print campaign and the creation of its Signature magazine aimed at professionals in the baking and pastry industry.
Each new issue of the magazine reveals a new theme, recipes, tips, market trends, chef profiles and an interview with a passionate personality.
Expertises: B to B Campaigns – image strategy ad art direction – shoot – magazine conception and copywriting – illustrations
Image strategy, Shooting & Film
New concept and new image strategy for Lescure butter.
Corporate campaign & Visual identity
Omedia created the new visual identity and corporate communication strategy for the leading player in tableware