Omedia Paris and Lescure : make an art of butter

Iconic ingredient of bakers,
the butter is essential for the success of puff pastries and cakes.

For three years, Omedia has been assisting the Lescure brand with its B to B communication, photo shoots, print campaign and the creation of its Signature magazine aimed at professionals in the baking and pastry industry.

Each new issue of the magazine reveals a new theme, recipes, tips, market trends, chef profiles and an interview with a passionate personality.

Expertise: B to B Campaigns – image strategy ad art direction – shoot – magazine conception and copywriting – illustrations