Omedia Paris: influence as a force for brand embodiment

From the Kempinski Palace Engelberg, Omedia Paris unveils a new embodied campaign for Swiss Perfection, where the brand’s excellence takes on a living, human, and contemporary dimension.

In this approach, influence is no longer limited to exposure: it gives brands a face, an energy, and a sense of projection. Through Zoé Pastelle, the brand is fully embodied, gaining closeness without ever compromising its standards.

Her presence brings a new perspective to skincare — more sensory, more personal, more emotional. She transforms expertise into a lived experience.

Guided by the creative direction of Omedia Paris, this collaboration reflects the agency’s vision: turning influence into a force of embodiment, capable of making brands more vibrant, more desirable, and more deeply rooted in their time.