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Unveiling terroirs, shaping excellence

The agency has signed Inter Beaujolais’ new press campaign.

The opportunity to highlight the diversity of the Beaujolais soils, where each terroir is a unique canvas on which winemakers and houses shape distinctive cuvées.

Diversity and excellence

This diversity is showcased through a triptych of three visuals, each representing one of the three predominant rocks of the Beaujolais vineyard: limestones, granites, and blue stones.
Exceptional vintages take shape and form in the stone, highlighting the diversity of the soils and the work of the artisan winemaker.
A symbol of the diversity of Beaujolais terroirs and the birth of cuvées of excellence.

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