“I discovered the raw material; I observed it, ate it and touched it to build my sensory universe”
Pierre Gagnaire

Omedia has been supporting Elle & Vire with its B to B communication for more than five years. For the Excellence cream, the agency has developed a communication strategy, a guiding concept and a new campaign: La Matière et la Manière (Matter and Manner).
Because every good recipe is backed by a talented chef and good products. The agency's approach: promoting the chefs and their expertise while focusing on the raw material – the cream. Similar to a cosmetic cream, the Elle & Vire cream is magnified; showcased plainly in all its forms, whether emulsified, liquid or whipped. A campaign in partnership with Pierre Gagnaire, the three-starred chef voted Best Chef in the World by his peers.

Chef and Elle & Vire Professionnel Ambassador: Pierre Gagnaire

Expertises : strategic planning, Communication strategy & Image strategy, Art direction, Concept and Storytelling, Press campaign, Brand content creation and production: films, visuals, recipe booklets, etc., Events website

gouttes de creme
portrait Pierre Gagnaire
rondelles de radis
Previous Next

la crème dans tous ses états

différentes façons de mise en scene de la creme
aperçu du site internet