Omedia Paris imagines the design of a unique publishing object, made to be exhibited and mirroring the values of the Swiss watchmaker TAG Heuer.
The book brings together its history, its know-how and all its collections. It asserts a state of mind: the 2022 and 2023 catalogues of the watchmaker reflect its desirable and innovative nature. A rich, impactful and modern customer experience: immersive visuals, bewitching colours...
As a tribute to the extreme sports worn by the manufacturer, the agency has designed a catalogue that moves at speed.
The art direction with horizontal images across the width of the book illustrates a sense of speed, and the glossy materials and embossed textures of the cover refer to technological innovation.
To create desire, to make people dream, to embody. To capture time and every fraction of a second.