To underline its position as a pioneer and historical partner of the beauty industry, L'Oréal Professional Paris entrusts Omedia Paris with the design and editorial creation of its first Patrimony Book.
The agency immerses itself in the archives and retraces through 138 pages the heritage of the brand that would later become the world's leading beauty group.
Through this unique and exceptional book, the agency travels through the decades that have seen the brand innovate, train and enhance the profession, from its origins to today.
Omedia plays on the core business of L'Oréal Professional Paris by using the aesthetics of a hairdresser's colour chart, with one colour representing one decade. The cover is adorned with the black codes, elegant and proprietary, very present in the brand and brings a holographic game on the logo, recalling the principle of multiplicity of colours.
The embodiment of the passion of the teams, experts and professionals, and the past, present and future of L'Oréal Professional Paris.