ICONOGRAPHY & SOCIAL MEDIA CAMPAIGN
Louis Roederer
Omedia created the campaign to launch the 2008 Cuvée Cristal.
Omedia wishes you a Merry Lancel! Paris by night. Paris is dancing. Paris is vibrating. The agency created the End-of-Year campaign for the iconic leather goods brand.
Hurrying silhouettes spill from the boulevards. Pulsing neon lights set a rhythmic pace. The Maison Lancel’s windows come alive in a brilliant display. At the top of the poster: Merry Lancel. For those passionate about life and freedom, this campaign pays tribute to joy and to colour, while celebrating the art of gifts, so dear to Lancel.
Photographers : Jérôme Hue, Pierre Mahieu
Expertises: 360° animation concept, image strategy and Art direction, creation and shooting of advertising campaign and film, creation and production of catalogue, POS animation, digital brand content.
Omedia created the campaign to launch the 2008 Cuvée Cristal.
Moreau Paris, French leather goods house since 1882, entrusts Omedia with its social media strategy and image.
Arthus Bertrand chose Omedia to revive the brand with a very committed vision based on honorific distinction.