Omedia wishes you a Merry Lancel! Paris by night. Paris is dancing. Paris is vibrating. The agency created the End-of-Year campaign for the iconic leather goods brand.
Hurrying silhouettes spill from the boulevards. Pulsing neon lights set a rhythmic pace. The Maison Lancel’s windows come alive in a brilliant display. At the top of the poster: Merry Lancel. For those passionate about life and freedom, this campaign pays tribute to joy and to colour, while celebrating the art of gifts, so dear to Lancel.
Photographers : Jérôme Hue, Pierre Mahieu
Expertises: 360° animation concept, image strategy and Art direction, creation and shooting of advertising campaign and film, creation and production of catalogue, POS animation, digital brand content.