Omedia Paris creates the heritage book Madame Avant-Garde, retracing the story of Helena Rubinstein, the woman who revolutionized the cosmetics industry with her visionary spirit.
Helena Rubinstein was avant-garde in everything she undertook, but she never did what was expected of her.
Did you know that the man of letters Jean Cocteau nicknamed her the Empress of Beauty?
To celebrate the brand's 120th anniversary, Omedia Paris turned it into a unique collector's item, overcoming the technical constraints on this giant book and rivaling each other in ingenuity: page-by-page printing, hot stamping...
The agency is revamping its graphic and editorial content with the latest innovations, highlighting a new artistic direction to symbolize the 120th anniversary.