Dior has always kept its promise to women: that of radiant beauty to underpin precious happiness.
The new Sauvage fragrance emerges against the fleeting backdrop of a blue-grey twilight, a moment suspended in time. A loaded time of day, inhabited by ancient legends where wolves are gods and men give in to their primal instincts... Omedia designed and created the press kit – a work encased by midnight blue tones – to usher in the big reveal of this new fragrance.
For the launch of Dior Addict Lacquer Plump, the Maison's new lip plumping lacquered ink, the agency collaborated with the PR teams and Peter Philips, the Creative and Image Director of Dior makeup, to develop a press kit and influencer kit revealing the campaign and the 16 shades in the range.
Expertise: Art direction, publishing, creation and design of influencer kit