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Inimitable Joséphine

The Josephine collection is renewed with creations reflecting the multiple facets of the personality of the Empress, Chaumet's first major customer.

Both modern and free, it has inspired creations with grace and character for over two centuries.

Between the art of jewelry and watchmaking precision

Perpetuating the tradition of avant-garde jewels that tell the time, the new Joséphine Aigrette watch shakes up the codes of watchmaking and expresses all the virtuosity of Chaumet.

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A creative expression and a Creative Direction combining lightness and audacity

The agency echoes the bold and free spirit of this exceptional woman by signing the visual and iconographic identity of this new campaign.   Shot by Joan Braun, it features the Chaumet woman hiding from view and revealing her creations worn in an unexpected way. A symbol of a bias, of an affirmation, that of a woman who rises by her grace and distinguishes herself by her character.

« Je m’affirme, je me distingue, je me caractérise »

Jean-Marc Mansvelt,
Chief Executive Officer of Chaumet.

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