OMEDIATALK
Omedia thinks, creates and produces. But the agency also speaks out.
Mutations, changes, anticipations, OmediaTalk takes the pulse of the times and probes the new trends of the luxury universe.
Follow its analyses throughout the year.
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The quest for eternity: why it matters in luxury?
How to maintain desirability in luxury?
May 2024
Quiet luxury: the new codes that are shaking up luxury
Quiet luxury embodies a paradigm shift, a transformation of consumer expectations in the world of luxury that explores its potential for excellence and experience.
December 2023
Generation Z: freedom, equality, integrity
Completely uninhibited, Generation Z are displaying their values as non-negotiable components of their consumption.
May 2023
Niche Perfumery: When Fragrance Becomes a Cultural Signifier
Recognising a personality by an address, a sense of style by a pair of shoes, a silhouette by an outfit today, a fragrance can say just as much.
September 2026
Has paper lost the battle to digital?
Is paper on its way out, and is the digital age winning the war? Will there soon be no more newspapers or physical books, only lines of code and words on our screens?
March 2022
Back to nature
‘Beautiful and organic’, the new consumer’s mantra, or perhaps their cross to bear, that infuses every sector of the luxury goods industry. Is it a wild dream or a gilded cage for brands?
January 2022
Quel luxe
pour demain ?
The world to come will praise scarcity. Voluntary minimalism. One-upmanship will be out; frugality…
July 2021
The virtues of
slow time
Enjoying the wait instead of seeking speed brings new limitations, but also new standards and less dependency on the instantaneousness of “everything, now”…
September 2021