Omedia takes the brand into a feminine universe touching on that of fragrances to create an image that is striking for its power, generosity and decadence. Perfectly clear to maximise the audience, visual impact and brand recognition, the agency designed a floral visual that denotes the freshness of the wine, its delicate aromas, its intense fruit, and its flamboyant palate.

Expertises: image strategy and art direction, shooting, creation and production of visuals for the campaign.