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Omedia Paris captures the bold essence of Nouvel Héritage by producing an advertising campaign for the Mood collection and is helping the brand to create a brand platform.
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A genuine Art Deco aesthetic : the legendary Reverso watch by Jaeger-LeCoultre
Racy, Surprising, Endearing. Do you know the legendary story of the Reverso watch, the origin of its reversible case?
In the early 1930s, the watch was born from a challenge: that of designing a model robust enough to withstand the hard knocks of the polo matches played by British Army officers in India. Its case flips over elegantly, exposing the reverse side to protect the dial against any strikes from swinging mallets. What an idea… Pure, geometric lines. A genuine Art Deco aesthetic.
A balance and harmony between form and function. Echoing the elegance of its rectangular shapes and sleek godrons, the Atelier Reverso digital film by Omedia Paris is inspired by the codes of this movement and reveals the new and exclusive personalisation service.
Expertises: Art direction, Creation, Film Direction and Production
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To mark the 85th anniversary of Reverso, Jaeger-LeCoultre launches the Atelier Reverso.