Anchored in time, anchored in its time: Longines celebrates 190 years of elegance, timelessness and avant-garde. The House of the Hourglass asked Omedia Paris to create a dynamic and striking design based on historicity and modernity to animate the Swiss watchmaker's Social Media platforms. A tribute to a strong heritage and to those who have imagined, dared, manufactured and worn Longines timepieces over the years.