The quest for eternity: why it matters in luxury?
How to maintain desirability in luxury?
Quiet luxury: the new codes that are shaking up luxury
Quiet luxury embodies a paradigm shift, a transformation of consumer expectations in the world of luxury that explores its potential for excellence […]
Generation Z: freedom, equality, integrity
Completely uninhibited, Generation Z are displaying their values as non-negotiable components of their consumption. Less impulsive than you might think, this “digital […]
Instagram, second skin of luxury
A medium of immediacy and spontaneity, Instagram in reality reveals a much more complex side where the instant T leaves its place […]
Has paper lost the battle to digital?
Is paper on its way out, and is the digital age winning the war? Will there soon be no more newspapers or […]
Back to nature
‘Beautiful and organic’, the new consumer’s mantra, or perhaps their cross to bear, that infuses every sector of the luxury goods industry. […]
The virtues of slow time
Reading time: 3 minutes Enjoying the wait instead of seeking speed brings new limitations, but also new standards and less dependency on […]
What will tomorrow’s luxury world look like?
Reading time: 3 minutes The world to come will praise scarcity. Voluntary minimalism. One-upmanship will be out; frugality will be in. Mass […]