In Paris, a silhouette can sometimes be recognized by a coat, a sense of style by a pair of shoes, a personality by an address. And now, a fragrance can say just as much.

How to maintain desirability in luxury?

Completely uninhibited, Generation Z are displaying their values as non-negotiable components of their consumption. Less impulsive than you might think, this “digital […]

‘Beautiful and organic’, the new consumer’s mantra, or perhaps their cross to bear, that infuses every sector of the luxury goods industry. […]

Reading time: 3 minutes Enjoying the wait instead of seeking speed brings new limitations, but also new standards and less dependency on […]

Reading time: 3 minutes The world to come will praise scarcity. Voluntary minimalism. One-upmanship will be out; frugality will be in. Mass […]