{"id":7425,"date":"2026-09-09T14:58:07","date_gmt":"2026-09-09T12:58:07","guid":{"rendered":"https:\/\/www.omediaparis.com\/?p=7425"},"modified":"2026-09-10T16:47:48","modified_gmt":"2026-09-10T14:47:48","slug":"parfumsdemarly-althair","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/fr\/parfumsdemarly-althair\/","title":{"rendered":"Parfums de Marly"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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ACCUEIL<\/a> \/<\/span> CR\u00c9ATIONS \/<\/span> BEAUT\u00c9<\/a> \/<\/span> PARFUMS DE MARLY\u00a0\/<\/span> IMAGE & BRAND CONTENT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nIMAGE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\nFILM<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\nDIRECTION ARTISTIQUE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\nDIRECTION DE CR\u00c9ATION<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\nSHOOTING <\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Altha\u00efr Exclusif, l\u2019\u00e9l\u00e9gance d\u2019une symphonie olfactive<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En \u00e9troite collaboration avec les \u00e9quipes de Parfums de Marly, l\u2019agence <\/strong>imagine un d\u00e9cor comme une mati\u00e8re cr\u00e9ative : lumi\u00e8re, textures, contrastes et d\u00e9tails composent un univers o\u00f9 l\u2019h\u00e9ritage rencontre une \u00e9l\u00e9gance plus contemporaine.<\/p>

Inspir\u00e9 par l\u2019atmosph\u00e8re du XVIIIe si\u00e8cle et le contraste entre la grandeur de Versailles et l\u2019intimit\u00e9 de Marly, le concept joue sur les oppositions :\u00a0opulence et intimit\u00e9, puissance et d\u00e9licatesse, h\u00e9ritage et modernit\u00e9. <\/strong><\/p>

Le choix d\u2019Alban Claudin comme une \u00e9vidence.<\/h3>

Pour prolonger l\u2019univers d\u2019Altha\u00efr Exclusif, Omedia Paris pr\u00e9sente le compositeur et pianiste\u00a0Alban Claudin<\/strong>. Une rencontre \u00e9vidente entre \u00e9l\u00e9gance, \u00e9motion et modernit\u00e9. Sa composition devient une extension de la direction artistique, donnant une nouvelle dimension \u00e0 l\u2019exp\u00e9rience de la fragrance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Le parfum
\ncomme langage<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Donner une image \u00e0 l\u2019invisible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chez Omedia Paris, la cr\u00e9ation olfactive imagin\u00e9e par le parfumeur devient la mati\u00e8re cr\u00e9ative. Le flacon, pens\u00e9 comme une v\u00e9ritable signature visuelle, se r\u00e9v\u00e8le \u00e0 travers un travail de lumi\u00e8re, de cadrage et de mise en sc\u00e8ne. Chaque d\u00e9tail est compos\u00e9 pour traduire visuellement ce que le parfum \u00e9voque : sa richesse, son caract\u00e8re et son allure. La campagne devient alors une traduction de l\u2019invisible : faire ressentir une fragrance avant m\u00eame de pouvoir la sentir<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9couvrez aussi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\tParfums de Marly\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris signe la cr\u00e9ation de la nouvelle campagne de Parfums de Marly : Altha\u00efr<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSwiss Perfection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris accompagne Swiss Perfection dans l\u2019\u00e9laboration de sa strat\u00e9gie cr\u00e9ative social media.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSwiss Perfection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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L\u2019excellence incarn\u00e9e : Omedia Paris r\u00e9v\u00e8le Swiss Perfection \u00e0 travers une nouvelle campagne vivante.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tIntelligence artificielle\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Chez Omedia Paris, nous explorons un territoire in\u00e9dit o\u00f9 l\u2019intelligence artificielle devient muse et complice des cr\u00e9ateurs.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLB Facialistes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris accompagne LB Facialistes dans sa strat\u00e9gie identitaire globale de relancement de marque.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSerge Lutens\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris accompagne Serge Lutens autour du lancement de son nouveau parfum, La Fille Tour de Fer. <\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Omedia Paris signe la cr\u00e9ation de la nouvelle campagne de Parfums de Marly : Altha\u00efr<\/p>\n","protected":false},"author":1,"featured_media":7426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[18,25],"tags":[],"class_list":["post-7425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute","category-image"],"yoast_head":"\nAltha\u00efr Exclusif, l\u2019\u00e9l\u00e9gance d\u2019une symphonie olfactive I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"Omedia Paris signe la cr\u00e9ation de la nouvelle campagne de Parfums de Marly : Altha\u00efr Exclusif\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omediaparis.com\/fr\/parfumsdemarly-althair\/\" \/>\n<meta property=\"og:locale\" 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