{"id":2763,"date":"2019-05-15T11:21:45","date_gmt":"2019-05-15T09:21:45","guid":{"rendered":"https:\/\/www.omediaparis.com\/?p=2763"},"modified":"2024-06-13T17:21:19","modified_gmt":"2024-06-13T15:21:19","slug":"miraval","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/fr\/miraval\/","title":{"rendered":"Miraval"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tACCUEIL<\/a> \/\nCR\u00c9ATIONS \/ VINS, CHAMPAGNES, SPIRITUEUX<\/a> \/ MIRAVAL \/ CAMPAGNE PUBLICITAIRE INTERNATIONALE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\nIMAGE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nCONSEIL<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nDIRECTION ARTISTIQUE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nCAMPAGNE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Disruptive, r\u00e9siliente, po\u00e9tique, esth\u00e8te, une campagne pens\u00e9e comme une v\u00e9ritable \u0153uvre d\u2019art.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019agence Omedia a \u00e9t\u00e9 choisie par la famille Perrin pour concevoir la nouvelle campagne du c\u00e9l\u00e8bre ros\u00e9 du Ch\u00e2teau Miraval. \u00c9lu meilleur vin ros\u00e9 du monde au Wine Spectator, l\u2019enjeu est de faire de Miraval une vraie alternative au champagne. La recommandation de l\u2019agence, revendiquer l\u2019h\u00e9ritage et l\u2019expression artistique de Miraval, d\u00e9fier les codes du vin, le faire savoir en empruntant les codes des Maisons de luxe. Une cr\u00e9ation qui s\u2019approprie le fruit divin et l\u2019\u00e9l\u00e8ve au rang d\u2019\u0153uvre d\u2019art par une installation contemporaine qui modifie la perception de l\u2019espace et du go\u00fbt, pour donner \u00e0 voir le vin Miraval ros\u00e9, autrement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Omedia cr\u00e9e le concept \u00ab The Art of Ros\u00e9 \u00bb, point de rencontre entre les objets du quotidien d\u00e9mesur\u00e9s de Claes Oldenburg, le pop-art de Jeff Koons ou les cavit\u00e9s fascinantes d\u2019Anish Kapour.<\/p>

Une campagne disruptive, r\u00e9siliente, po\u00e9tique, esth\u00e8te, pens\u00e9e comme une v\u00e9ritable oeuvre d\u2019art. Un plan media presse et affichage et d\u2019envergure.
Photographe: Charles Helleu<\/p>

Expertises : strat\u00e9gie d\u2019image et direction artistique, shooting, cr\u00e9ation et production, campagne publicitaire internationale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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behind the
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D\u00e9couvrez aussi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\n\t\t\t\tInter Beaujolais\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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L\u2019agence signe la nouvelle campagne presse d\u2019Inter Beaujolais.Des Maisons, caves et domaines du Beaujolais, ce sont par 3 roches mill\u00e9naires que leur savoir-faire fait na\u00eetre les nouveaux grands vins de terroir.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRoyal Salute\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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L\u2019agence r\u00e9alise une campagne 360\u00b0 internationale pour la 5\u00e8me \u00e9dition Polo de Royal Salute.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tBollinger\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Exp\u00e9rience gastronomique \u00e0 la recherche de l’accord parfait.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tBollinger\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia accompagne la Maison Bollinger dans sa strat\u00e9gie de marque avec une nouvelle campagne publicitaire \u00e0 la signature forte.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCh\u00e2teau Figeac\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Le Ch\u00e2teau Figeac confie la cr\u00e9ation artistique et le d\u00e9veloppement de sa nouvelle plateforme digitale \u00e0 Omedia.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRoyal Salute\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia accompagne la Maison de Whisky \u00e9cossaise Royal Salute dans la cr\u00e9ation d’une nouvelle campagne et la production audiovisuelle.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The Perrin family chose Omedia to devise the new campaign for the famous ros\u00e9 wine of Ch\u00e2teau Miraval.<\/p>\n","protected":false},"author":1,"featured_media":2764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[25,21],"tags":[],"class_list":["post-2763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-image","category-vins-spiritueux"],"yoast_head":"\nMiraval - International advertising campaign I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"The Perrin family chose Omedia to devise the new campaign for the famous ros\u00e9 wine of Ch\u00e2teau Miraval.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omediaparis.com\/fr\/miraval\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miraval - 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