{"id":2645,"date":"2019-05-15T10:50:09","date_gmt":"2019-05-15T08:50:09","guid":{"rendered":"https:\/\/www.omediaparis.com\/?p=2645"},"modified":"2025-07-07T18:03:26","modified_gmt":"2025-07-07T16:03:26","slug":"lancel-paris-magazine","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/fr\/lancel-paris-magazine\/","title":{"rendered":"Lancel Paris"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tACCUEIL<\/a> \/\nCR\u00c9ATIONS \/ MODE, MAROQUINERIE ET ACCESSOIRES<\/a> \/ LANCEL PARIS \/ CR\u00c9ATION MAGAZINE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\nIMAGE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nCONSEIL<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nDIRECTION ARTISTIQUE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\n\u00c9DITION<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Lancel : un magazine qui crie \"Y'a de la joie !\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lancel a d\u00e9cid\u00e9 de confier \u00e0 Omedia la cr\u00e9ation de son magazine<\/a>. Objectif : 90 pages. Lancel est un triomphe, c’est la marque du Paris qui vibre, du Paris qui p\u00e9tille. A 142 ans, elle nous fait tourner la t\u00eate. Le magazine doit \u00eatre joyeux, intemporel et d\u00e9sirable<\/strong>. Omedia<\/a> a cr\u00e9\u00e9 une ligne \u00e9ditoriale disruptive<\/strong>, fait appel \u00e0 des contributeurs de renom, s\u00e9lectionn\u00e9 une \u00e9quipe artistique o\u00f9 se c\u00f4toient jeunes talents et grands noms pour que ce magazine soit une \u0153uvre que l’on aime lire et relire<\/strong>. Fini le blues, place \u00e0 l’humour en technicolor ! De l’\u00e9nergie positive dans le ciel, coupl\u00e9e \u00e0 des couleurs explosives dans la rue. Une s\u00e9rie libre et embl\u00e9matique. L’agence lui confie \u00e9galement la r\u00e9alisation de la s\u00e9rie anniversaire qu’elle con\u00e7oit comme une v\u00e9ritable r\u00e9trospective. Audace, fantaisie, cr\u00e9ativit\u00e9 : chaque image doit \u00eatre un embl\u00e8me de son \u00e9poque. Et elles le seront, encore et encore. Magazine publi\u00e9 deux fois par an.<\/p>

Photographe : Jan Welters Expertises : concept de magalogue, copywriting conceptuel, strat\u00e9gie d’image et direction artistique<\/a>, cr\u00e9ation et prise de vue, film, cr\u00e9ation et production de catalogues.<\/p>

\u00a0<\/p>

Nos projets mode<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9couvrez aussi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tNouvel H\u00e9ritage\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia r\u00e9alise la derni\u00e8re campagne publicitaire de Nouvel H\u00e9ritage.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tChaumet\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia d\u00e9finit la direction artistique signature de la collection Les Acrostiches de Chaumet.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tTAG Heuer\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris r\u00e9alise la conception d\u2019un objet d\u2019\u00e9dition unique : les catalogues 2022 et 2023 de l\u2019horloger suisse TAG Heuer.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tChaumet Torsades\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia signe le lancement de la nouvelle collection Torsade de Chaumet.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tChaumet\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia signe la nouvelle identit\u00e9 visuelle et iconographique ainsi que la Direction de cr\u00e9ation de cette nouvelle campagne.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tJaeger-LeCoultre\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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A l\u2019occasion des 85 ans de la Reverso, Jaeger-LeCoultre lance l\u2019Atelier Reverso.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La maison Lancel a choisi de confier la cr\u00e9ation de son magazine \u00e0 l\u2019agence Omedia.<\/p>\n","protected":false},"author":1,"featured_media":2646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[24,20],"tags":[],"class_list":["post-2645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edition","category-mode-maroquinerie"],"yoast_head":"\nLancel - Cr\u00e9ation de magazine I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"La maison Lancel a choisi de confier la cr\u00e9ation de son magazine \u00e0 l\u2019agence Omedia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omediaparis.com\/fr\/lancel-paris-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lancel - 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