{"id":2390,"date":"2023-03-07T12:57:55","date_gmt":"2023-03-07T11:57:55","guid":{"rendered":"https:\/\/www.omediaparis.com\/?p=2390"},"modified":"2025-04-10T10:16:09","modified_gmt":"2025-04-10T08:16:09","slug":"lorealprofessionnelparis-book-patrimoine","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/fr\/lorealprofessionnelparis-book-patrimoine\/","title":{"rendered":"L\u2019Or\u00e9al Professionnel Paris"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tACCUEIL<\/a> \/ CR\u00c9ATIONS \/ BEAUT\u00c9<\/a> \/ L\u2019OR\u00c9AL PROFESSIONNEL PARIS \/ \u00c9DITION D\u2019EXCEPTION\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\nIMAGE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nDIRECTION ARTISTIQUE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\n\u00c9DITION\n<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nBRAND CONTENT<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Omedia Paris et
L'Or\u00e9al Professionnel
c\u00e9l\u00e8brent 112 ans d\u2019innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour signer sa position de pionnier et partenaire historique de la beaut\u00e9, L\u2019Or\u00e9al Professionnel Paris confie \u00e0 Omedia Paris la conception et la cr\u00e9ation \u00e9ditoriale de son premier Book Patrimoine<\/strong><\/a>.<\/p>

L\u2019agence s\u2019immerge dans les archives et retrace \u00e0 travers 138 pages l\u2019h\u00e9ritage de la marque qui deviendra par la suite le groupe leader mondial de la beaut\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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book patrimoine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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L\u2019h\u00e9ritage : le pouvoir d\u2019inspirer les r\u00eaves et les \u00e9motions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 travers ce livre d\u2019exception unique, l\u2019agence parcourt les d\u00e9cennies qui ont vu la marque innover, former et valoriser la profession, de ses origines \u00e0 aujourd\u2019hui.<\/p>

Omedia<\/a> joue du coeur de m\u00e9tier de L\u2019Or\u00e9al Professionnel Paris en reprenant l\u2019esth\u00e9tique d\u2019un nuancier de coloration de coiffeur, une couleur repr\u00e9sentant une d\u00e9cennie. La couverture se pare des codes noirs, \u00e9l\u00e9gant et propri\u00e9taire, tr\u00e8s pr\u00e9sents chez la marque et apporte un jeu holographique sur le logo, rappelant le principe de multiplicit\u00e9 des couleurs.<\/p>

L\u2019incarnation de la passion des \u00e9quipes, experts et professionnels, et du pass\u00e9, pr\u00e9sent et futur de L\u2019Or\u00e9al Professionnel Paris.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00ab Welcome to our world \u00bb<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrez aussi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLB Facialistes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris accompagne LB Facialistes dans sa strat\u00e9gie identitaire globale de relancement de marque.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tSwiss Perfection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris accompagne Swiss Perfection dans l\u2019\u00e9laboration de sa strat\u00e9gie cr\u00e9ative social media.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tSerge Lutens\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris accompagne Serge Lutens autour du lancement de son nouveau parfum, La Fille Tour de Fer. <\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tArmani Beaut\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia r\u00e9v\u00e8le les soins Armani Beaut\u00e9 et se focalise sur les ingr\u00e9dients et les textures.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHelena Rubinstein\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris cr\u00e9e le livre patrimonial Madame Avant-Garde, retra\u00e7ant l’histoire d’Helena Rubinstein.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGivenchy Beauty\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris cr\u00e9e une approche autour des textures transformatives pour le lancement des cleaners Givenchy Beauty.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Omedia Paris r\u00e9alise la conception et la cr\u00e9ation \u00e9ditoriale du premier Book Patrimoine de L\u2019Or\u00e9al Professionnel Paris.<\/p>\n","protected":false},"author":1,"featured_media":2391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[18,24],"tags":[],"class_list":["post-2390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute","category-edition"],"yoast_head":"\nL\u2019Or\u00e9al Professionnel Paris - \u00c9dition d\u2019exception I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"Omedia Paris r\u00e9alise la conception et la cr\u00e9ation \u00e9ditoriale du premier Book Patrimoine de L\u2019Or\u00e9al Professionnel Paris.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omediaparis.com\/fr\/lorealprofessionnelparis-book-patrimoine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al Professionnel Paris - 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