{"id":2295,"date":"2019-05-15T13:00:37","date_gmt":"2019-05-15T11:00:37","guid":{"rendered":"https:\/\/www.omediaparis.com\/?p=2295"},"modified":"2025-07-09T11:09:14","modified_gmt":"2025-07-09T09:09:14","slug":"ysl-beaute","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/fr\/ysl-beaute\/","title":{"rendered":"Yves Saint Laurent Beaut\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2295\" class=\"elementor elementor-2295\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-625733e e-con-full e-flex e-con e-parent\" data-id=\"625733e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29f2566 e-flex e-con-boxed e-con e-parent\" data-id=\"29f2566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2399d26 elementor-widget elementor-widget-text-editor\" data-id=\"2399d26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a class=\"txt-lien\" href=\"\/\">ACCUEIL<\/a> \/\nCR\u00c9ATIONS \/ <a class=\"txt-lien\" href=\"\/fr\/portfolio\/beaute\/\">BEAUT\u00c9<\/a> \/ YSL BEAUT\u00c9 \/ LIVRE DE MARQUE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8299787 e-flex e-con-boxed e-con e-parent\" data-id=\"8299787\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a9e5af e-con-full e-flex e-con e-child\" data-id=\"9a9e5af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05400ea elementor-widget elementor-widget-text-editor\" data-id=\"05400ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">IMAGE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df4ef2e e-con-full e-flex e-con e-child\" data-id=\"df4ef2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83845d7 elementor-widget elementor-widget-text-editor\" data-id=\"83845d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">DIRECTION ARTISTIQUE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362ee43 e-con-full e-flex e-con e-child\" data-id=\"362ee43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be31d7 elementor-widget elementor-widget-text-editor\" data-id=\"2be31d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">\u00c9DITION<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11ca4a3 e-con-full e-flex e-con e-child\" data-id=\"11ca4a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd0700 elementor-widget elementor-widget-text-editor\" data-id=\"2bd0700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\"><br \/><span class=\"elementor-button-content-wrapper\"><br \/><span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">ICONOGRAPHIE<\/span><br \/><\/span><br \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7da743 e-flex e-con-boxed e-con e-parent\" data-id=\"d7da743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33324d8 e-con-full e-flex e-con e-child\" data-id=\"33324d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1fc1f7 elementor-widget elementor-widget-image\" data-id=\"b1fc1f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:13,&quot;end&quot;:100}},&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:0}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"672\" height=\"912\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v1.jpg\" class=\"attachment-full size-full wp-image-2301\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v1.jpg 672w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v1-221x300.jpg 221w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v1-479x650.jpg 479w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e87e84 e-con-full e-flex e-con e-child\" data-id=\"5e87e84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fc947 elementor-widget elementor-widget-heading\" data-id=\"a1fc947\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Yves Saint Laurent : le livre <br>\n\u00ab Mon arme est le regard que je porte sur mon \u00e9poque. \u00bb<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f436e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"88f436e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a5a25 elementor-widget elementor-widget-text-editor\" data-id=\"02a5a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au commencement d\u2019<strong>Yves Saint Laurent Beaut\u00e9<\/strong>, il y a eu Monsieur Saint Laurent. \u00ab Mon arme est le regard que je porte sur mon \u00e9poque \u00bb, disait le couturier. La femme, l\u2019\u00e9poque, l\u2019intuition juste\u2026 Tout est l\u00e0.<\/p><p>En <strong>quarante ans de cr\u00e9ation<\/strong>, Yves Saint Laurent donne corps et \u00e2me \u00e0 un style. Dans le tourment et l\u2019\u00e9tat de gr\u00e2ce. Une dualit\u00e9 renversante qui le poursuit toute sa vie, qui fait son g\u00e9nie et sa reconnaissance. Il faut s\u2019immerger dans les mille et une vies d\u2019Yves Saint Laurent pour s\u2019adonner \u00e0 <strong>YSL<\/strong>.<\/p><p>Yves Saint Laurent est un homme aux multiples facettes qui provoque les contrastes pour mieux les entrem\u00ealer. \u00c0 son extravagance, il oppose la rigueur. \u00c0 son luxe, il compare la sobri\u00e9t\u00e9. Au faste, il dicte l\u2019excellence. \u00ab J\u2019ai men\u00e9 le combat de l\u2019\u00e9l\u00e9gance et de la beaut\u00e9. \u00bb Cet <strong>art ma\u00eetris\u00e9 des paradoxes<\/strong>, qui caract\u00e9rise l\u2019\u0153uvre du cr\u00e9ateur, cr\u00e9e, fa\u00e7onne, construit YSL Beaut\u00e9, depuis 1978.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03a0b6b e-con-full e-flex e-con e-parent\" data-id=\"03a0b6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a41a24 elementor-widget elementor-widget-image\" data-id=\"6a41a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1367\" height=\"570\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2.jpg\" class=\"attachment-full size-full wp-image-2303\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2.jpg 1367w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2-300x125.jpg 300w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2-1024x427.jpg 1024w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2-768x320.jpg 768w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2-650x271.jpg 650w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62fccad e-flex e-con-boxed e-con e-parent\" data-id=\"62fccad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-488bcda e-con-full e-flex e-con e-child\" data-id=\"488bcda\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fae8b1 elementor-widget elementor-widget-text-editor\" data-id=\"6fae8b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.omediaparis.com\/fr\/\">L\u2019agence Omedia<\/a> s\u2019est plong\u00e9e dans l\u2019histoire de M.Saint Laurent et celle de sa maison, pour <a href=\"https:\/\/www.omediaparis.com\/fr\/edition\/\"><strong>raconter la beaut\u00e9<\/strong><\/a> au travers du <strong>prisme de l\u2019homme et de la couture<\/strong>. Le Noir et les Couleurs, Paris et l\u2019Ailleurs, l\u2019Art et la Rue, Transgression et \u00c9l\u00e9gance\u2026 Plut\u00f4t que d\u2019avoir une approche chronologique ou produit, l\u2019agence a fait le choix d\u2019une <strong>ligne \u00e9ditoriale radicale<\/strong>, pour raconter une beaut\u00e9 toujours plus avant-garde qui se r\u00e9v\u00e8le dans les paradoxes. Une approche qui permet de donner une <strong>nouvelle lecture de la Beaut\u00e9<\/strong> : comprendre la gen\u00e8se d\u2019un produit, le choix d\u2019une \u00e9g\u00e9rie, ou le parti-pris d\u2019une campagne. Une mani\u00e8re \u00e9galement de faire d\u00e9couvrir ou red\u00e9couvrir son histoire, profond\u00e9ment ancr\u00e9e dans celle de la mode ; <strong>depuis le 1<sup>er<\/sup>\u00a0parfum en 1964, jusqu\u2019au re-lancement de Black Opium en 2018<\/strong>.<\/p><p>Dans le cadre de ce <strong>bel ouvrage<\/strong>, l\u2019agence a r\u00e9alis\u00e9 un v\u00e9ritable <strong>travail d\u2019\u00e9diteur, sur le sourcing iconographique et sur les texte<\/strong>s notamment ; et a collabor\u00e9 avec des sp\u00e9cialistes de la marque en sollicitant par exemple la <strong>Fondation Pierre Berg\u00e9 \u2013Yves Saint Laurent<\/strong> et <strong>l\u2019Institut Fran\u00e7ais de la Mode<\/strong>.<\/p><p>R\u00e9compense :<strong> M\u00e9daille d&rsquo;Or du Grand Prix Strat\u00e9gies du Luxe 2018, cat\u00e9gorie \u00e9dition, pour YSL Beaut\u00e9.<\/strong><\/p><p>Expertises : direction artistique, ligne \u00e9ditoriale et r\u00e9daction, sourcing iconographique, cr\u00e9ation et production de l\u2019ouvrage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0db60f e-con-full e-flex e-con e-child\" data-id=\"d0db60f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cab42 elementor-widget elementor-widget-image\" data-id=\"f7cab42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"530\" height=\"530\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v3.jpg\" class=\"attachment-full size-full wp-image-2305\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v3.jpg 530w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v3-300x300.jpg 300w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v3-150x150.jpg 150w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f054cfa e-con-full e-flex e-con e-parent\" data-id=\"f054cfa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4730379 elementor-widget elementor-widget-image\" data-id=\"4730379\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1367\" height=\"570\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4.jpg\" class=\"attachment-full size-full wp-image-2307\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4.jpg 1367w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4-300x125.jpg 300w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4-1024x427.jpg 1024w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4-768x320.jpg 768w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4-650x271.jpg 650w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6a0ec6 e-con-full e-flex e-con e-parent\" data-id=\"a6a0ec6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.8,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc2cca elementor-widget elementor-widget-heading\" data-id=\"1fc2cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">behind the<br>\nscene<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2221975 e-con-full e-flex e-con e-parent\" data-id=\"2221975\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f37ecbf elementor-widget elementor-widget-video\" data-id=\"f37ecbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/Yves-Saint-Laurent-Beaute-Omedia-Paris.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f13ef7 e-flex e-con-boxed e-con e-parent\" data-id=\"6f13ef7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bee4f67 elementor-widget elementor-widget-heading\" data-id=\"bee4f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrez aussi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c613818 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c613818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c95d7 e-flex e-con-boxed e-con e-parent\" data-id=\"94c95d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da6097e elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"da6097e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-6382 post type-post status-publish format-standard has-post-thumbnail hentry category-beaute category-social-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.omediaparis.com\/fr\/influence\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"940\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2026\/05\/omedia-influence-featured.jpg\" class=\"attachment-full size-full wp-image-6383\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2026\/05\/omedia-influence-featured.jpg 666w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2026\/05\/omedia-influence-featured-213x300.jpg 213w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2026\/05\/omedia-influence-featured-461x650.jpg 461w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.omediaparis.com\/fr\/influence\/\" >\n\t\t\t\tInfluence\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L\u2019excellence incarn\u00e9e : Omedia Paris r\u00e9v\u00e8le Swiss Perfection \u00e0 travers une nouvelle campagne vivante.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.omediaparis.com\/fr\/influence\/\" aria-label=\"Read more about Influence\" tabindex=\"-1\" >\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5278 post type-post status-publish format-standard has-post-thumbnail hentry category-beaute category-social-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.omediaparis.com\/fr\/lbfacialistes\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"940\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/11\/omedia-lbfacilities-featured.jpg\" class=\"attachment-full size-full wp-image-5279\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/11\/omedia-lbfacilities-featured.jpg 666w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/11\/omedia-lbfacilities-featured-213x300.jpg 213w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/11\/omedia-lbfacilities-featured-461x650.jpg 461w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.omediaparis.com\/fr\/lbfacialistes\/\" >\n\t\t\t\tLB Facialistes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omedia Paris accompagne LB Facialistes dans sa strat\u00e9gie identitaire globale de relancement de marque.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.omediaparis.com\/fr\/lbfacialistes\/\" aria-label=\"Read more about LB Facialistes\" tabindex=\"-1\" >\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4661 post type-post status-publish format-standard has-post-thumbnail hentry category-beaute category-social-media\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.omediaparis.com\/fr\/swissperfection\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"940\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/07\/omedia-swissperfection-featured.jpg\" class=\"attachment-full size-full wp-image-4662\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/07\/omedia-swissperfection-featured.jpg 666w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/07\/omedia-swissperfection-featured-213x300.jpg 213w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/07\/omedia-swissperfection-featured-461x650.jpg 461w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.omediaparis.com\/fr\/swissperfection\/\" >\n\t\t\t\tSwiss Perfection\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omedia Paris accompagne Swiss Perfection dans l\u2019\u00e9laboration de sa strat\u00e9gie cr\u00e9ative social media.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.omediaparis.com\/fr\/swissperfection\/\" aria-label=\"Read more about Swiss Perfection\" tabindex=\"-1\" >\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4678 post type-post status-publish format-standard has-post-thumbnail hentry category-beaute\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.omediaparis.com\/fr\/sergelutens\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"940\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/07\/omedia-sergelutens-featured.jpg\" class=\"attachment-full size-full wp-image-4679\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/07\/omedia-sergelutens-featured.jpg 666w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/07\/omedia-sergelutens-featured-213x300.jpg 213w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/07\/omedia-sergelutens-featured-461x650.jpg 461w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.omediaparis.com\/fr\/sergelutens\/\" >\n\t\t\t\tSerge Lutens\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omedia Paris accompagne Serge Lutens autour du lancement de son nouveau parfum, La Fille Tour de Fer. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.omediaparis.com\/fr\/sergelutens\/\" aria-label=\"Read more about Serge Lutens\" tabindex=\"-1\" >\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2105 post type-post status-publish format-standard has-post-thumbnail hentry category-beaute category-image\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.omediaparis.com\/fr\/armanibeaute-cremanera\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"940\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-armanibeaute-cremanera-featured.jpg\" class=\"attachment-full size-full wp-image-2106\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-armanibeaute-cremanera-featured.jpg 666w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-armanibeaute-cremanera-featured-213x300.jpg 213w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-armanibeaute-cremanera-featured-461x650.jpg 461w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.omediaparis.com\/fr\/armanibeaute-cremanera\/\" >\n\t\t\t\tArmani Beaut\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omedia r\u00e9v\u00e8le les soins Armani Beaut\u00e9 et se focalise sur les ingr\u00e9dients et les textures.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.omediaparis.com\/fr\/armanibeaute-cremanera\/\" aria-label=\"Read more about Armani Beaut\u00e9\" tabindex=\"-1\" >\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-2421 post type-post status-publish format-standard has-post-thumbnail hentry category-beaute category-edition category-image\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.omediaparis.com\/fr\/helenarubinsten-edition\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"940\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-helenarubinsten-edition-featured.jpg\" class=\"attachment-full size-full wp-image-2423\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-helenarubinsten-edition-featured.jpg 666w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-helenarubinsten-edition-featured-213x300.jpg 213w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-helenarubinsten-edition-featured-461x650.jpg 461w\" sizes=\"(max-width: 666px) 100vw, 666px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.omediaparis.com\/fr\/helenarubinsten-edition\/\" >\n\t\t\t\tHelena Rubinstein\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Omedia Paris cr\u00e9e le livre patrimonial Madame Avant-Garde, retra\u00e7ant l&rsquo;histoire d&rsquo;Helena Rubinstein.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.omediaparis.com\/fr\/helenarubinsten-edition\/\" aria-label=\"Read more about Helena Rubinstein\" tabindex=\"-1\" >\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Grand Prix Strat\u00e9gies du Luxe 2018. En quarante ans de cr\u00e9ation, Yves Saint Laurent a donn\u00e9 corps et \u00e2me \u00e0 un style.<\/p>\n","protected":false},"author":1,"featured_media":2296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[18,24],"tags":[],"class_list":["post-2295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute","category-edition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yves Saint Laurent - Livre de marque I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"Grand Prix Strat\u00e9gies du Luxe 2018. 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