{"id":2126,"date":"2019-05-15T10:55:53","date_gmt":"2019-05-15T08:55:53","guid":{"rendered":"https:\/\/www.omediaparis.com\/?p=2126"},"modified":"2025-04-10T11:41:41","modified_gmt":"2025-04-10T09:41:41","slug":"helena-rubinstein","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/fr\/helena-rubinstein\/","title":{"rendered":"Helena Rubinstein"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tACCUEIL<\/a> \/\nCR\u00c9ATIONS \/ BEAUT\u00c9<\/a> \/ HELENA RUBINSTEIN \/ LIVRE PATRIMONIAL\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\nDIRECTION ARTISTIQUE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Helena Rubinstein : une femme qui a marqu\u00e9 son temps par son esprit visionnaire<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Femme visionnaire au destin exceptionnel, Helena Rubinstein a fait de la beaut\u00e9 un outil de pouvoir et d\u2019\u00e9mancipation des femmes. Elle a parcouru la plan\u00e8te, rencontr\u00e9 les plus grands artistes de son temps, mis la science au cours de ses inventions et d\u00e9fini les r\u00e8gles qui gouvernent l\u2019industrie cosm\u00e9tique telle que nous la connaissons aujourd\u2019hui. Helena Rubinstein s\u2019inscrit dans la tradition des Rockefeller, Ford, Edison ou Disney, qui ont construit le r\u00eave am\u00e9ricain en b\u00e2tissant eux-m\u00eames leur fortune. \u00c0 une diff\u00e9rence pr\u00e8s : c\u2019\u00e9tait une femme.<\/p>

Expertises : strat\u00e9gie d\u2019image et direction artistique, concept \u00e9ditorial et storytelling<\/a>, brand content, r\u00e9daction, illustrations et production du livre, production du film de marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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prix du
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L\u2019agence s\u2019est plong\u00e9e dans la vie longue et foisonnante de cette femme d\u2019exception et propose sa version avec une ligne \u00e9ditoriale distinctive<\/strong><\/a>. AVANT-GARDE.<\/p>

Toujours en avance, Helena Rubinstein a fait de sa marque celle des \u00ab premi\u00e8re fois \u00bb.
Le premier institut de beaut\u00e9 ? Le premier mascara ? C\u2019est Helena Rubinstein. Le premier auto-bronzant ? C\u2019est encore Helena Rubinstein. Mais au-del\u00e0 de la marque qu\u2019elle incarne, \u00ab Madame \u00bb est aussi la premi\u00e8re self made woman, la premi\u00e8re \u00e0 comprendre et utiliser le marketing, la premi\u00e8re \u00e0 collectionner l\u2019art moderne et les arts premiers\u2026<\/p>

Bref, une femme qui a marqu\u00e9 son temps par son esprit visionnaire et a construit sa marque d\u2019innovation en innovation. Ce livre raconte l\u2019histoire de toutes ces premi\u00e8res fois qui continuent de rendre les femmes plus libres et plus belles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9couvrez aussi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLB Facialistes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris accompagne LB Facialistes dans sa strat\u00e9gie identitaire globale de relancement de marque.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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Omedia Paris accompagne Swiss Perfection dans l\u2019\u00e9laboration de sa strat\u00e9gie cr\u00e9ative social media.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tSerge Lutens\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris accompagne Serge Lutens autour du lancement de son nouveau parfum, La Fille Tour de Fer. <\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tArmani Beaut\u00e9\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia r\u00e9v\u00e8le les soins Armani Beaut\u00e9 et se focalise sur les ingr\u00e9dients et les textures.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tHelena Rubinstein\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris cr\u00e9e le livre patrimonial Madame Avant-Garde, retra\u00e7ant l’histoire d’Helena Rubinstein.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGivenchy Beauty\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris cr\u00e9e une approche autour des textures transformatives pour le lancement des cleaners Givenchy Beauty.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Madame Avant-Garde, femme visionnaire au destin exceptionnel, Helena Rubinstein a fait de la beaut\u00e9 un outil de pouvoir.<\/p>\n","protected":false},"author":1,"featured_media":2127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[18,24],"tags":[],"class_list":["post-2126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute","category-edition"],"yoast_head":"\nHelena Rubinstein - Livre patrimonial I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"Madame Avant-Garde, femme visionnaire au destin exceptionnel, Helena Rubinstein a fait de la beaut\u00e9 un outil de pouvoir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omediaparis.com\/fr\/helena-rubinstein\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helena Rubinstein - 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