{"id":2083,"date":"2019-05-11T11:00:48","date_gmt":"2019-05-11T09:00:48","guid":{"rendered":"https:\/\/www.omediaparis.com\/?p=2083"},"modified":"2025-04-10T14:56:27","modified_gmt":"2025-04-10T12:56:27","slug":"elle-et-vire-professionnel","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/fr\/elle-et-vire-professionnel\/","title":{"rendered":"Elle&Vire Professionnel"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tACCUEIL<\/a> \/\nCR\u00c9ATIONS \/ ART DE VIVRE<\/a> \/ ELLE&VIRE PROFESSIONNEL \/ STRAT\u00c9GIE D’INFLUENCE ET SOCIAL MEDIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\nDIRECTION ARTISTIQUE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nDIGITAL<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nBRAND CONTENT<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nINFLUENCE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Omedia Paris et
Elle&Vire Professionnel :
\"La qualit\u00e9 a de la valeur, celle de l'Excellence.\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019agence Omedia accompagne Elle & Vire Professionnel<\/strong> depuis plus de 5 ans sur sa communication B to B. Elle reprend la parole pour sa cr\u00e8me Excellence<\/strong> via une campagne digitale r\u00e9seaux sociaux et print<\/strong>. Objectif : v\u00e9hiculer un message institutionnel fort et revendiquer la diff\u00e9rence par l’Excellence<\/strong>.<\/p>

Expertises : concept de communication<\/a>, direction artistique, campagne digitale r\u00e9seaux sociaux & print, shooting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Nos partis pris :<\/p>

1 \u2013 Communiquer sur les engagements de la cr\u00e8me Excellence. Un discours vrai, telle une promesse de marque : \u201cLa qualit\u00e9 a de la valeur, celle de l\u2019Excellence\u201d.<\/p>

2 \u2013 Revendiquer, de mani\u00e8re d\u00e9cal\u00e9e et innovante, toutes ses valeurs, qui font sa valeur. Car au-del\u00e0 du rationnel (b\u00e9n\u00e9fices produits, sourcing\u2026), c\u2019est aussi l\u2019enjeu de valeurs \u00e9motionnelles : \u00eatre constant en toutes saisons (r\u00e9gularit\u00e9 de la cr\u00e8me), trouver le partenaire id\u00e9al (cr\u00e8me pr\u00e9f\u00e9r\u00e9e des chefs), se pr\u00eater \u00e0 tout (utilisation en sucr\u00e9 comme en sal\u00e9), \u00eatre gonfl\u00e9 \u00e0 bloc (meilleur taux de foisonnement), demeurer authentique (lait 100% fran\u00e7ais et fabrication normande)\u2026<\/p>

L\u2019agence a choisi d\u2019illustrer les valeurs de l\u2019Excellence de mani\u00e8re humoristique, via ses utilisateurs. La cr\u00e8me Excellence est pr\u00e9sente depuis toujours aux c\u00f4t\u00e9s des chefs et des boulangers p\u00e2tissiers. Elle a leur pr\u00e9f\u00e9rence. Qui mieux qu\u2019eux pour en t\u00e9moigner ?! Nous avons donn\u00e9 la parole aux partenaires, ambassadeurs et clients de la marque. Ils se sont pr\u00eat\u00e9s au jeu et nous ont permis de d\u00e9livrer un contenu unique et impactant. Une campagne d\u2019influence d\u00e9ploy\u00e9e sur les r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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360\u00b0
\ncampaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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D\u00e9couvrez aussi<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMathieu Forget\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia Paris a fa\u00e7onn\u00e9 l\u2019identit\u00e9 \u00e9ditoriale de Sport in the Air sign\u00e9 Mathieu Forget.
\nPlus qu\u2019un livre, une c\u00e9l\u00e9bration du mouvement, une ode \u00e0 la libert\u00e9 et \u00e0 l\u2019\u00e9l\u00e9vation.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFaye Gastronomie\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Nouveau chapitre pour Omedia et Faye Gastronomie avec la cr\u00e9ation du livre de marque De la Terre aux \u00c9toiles.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

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\n\t\t\t\n\t\t\t\tChristofle\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia imagine la campagne digitale Holiday Season de Christofle.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tLa Mamounia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Omedia r\u00e9alise la refonte du site du Palace de La Mamounia.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tGlion Institute\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Cr\u00e9ation d\u2019une nouvelle identit\u00e9 singuli\u00e8re pour l\u2019Institut de Hautes \u00c9tude de Glion.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tYachts de Paris\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Yachts de Paris f\u00eate la nouvelle ann\u00e9e avec Omedia.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tD\u00e9couvrir\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pierre Gagnaire, un ambassadeur de choix. Objectif : v\u00e9hiculer un message institutionnel fort et revendiquer la diff\u00e9rence Excellence.<\/p>\n","protected":false},"author":1,"featured_media":2084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[17,26],"tags":[],"class_list":["post-2083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-de-vivre","category-social-media"],"yoast_head":"\nElle&Vire Pro - Strat\u00e9gie d'Influence et social media I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"Pierre Gagnaire, un ambassadeur de choix. 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