{"id":5321,"date":"2024-11-22T16:33:33","date_gmt":"2024-11-22T15:33:33","guid":{"rendered":"https:\/\/www.omediaparis.com\/?p=5321"},"modified":"2025-04-10T15:07:40","modified_gmt":"2025-04-10T13:07:40","slug":"lb-facialistes","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/en\/lb-facialistes\/","title":{"rendered":"LB Facialistes"},"content":{"rendered":"\t\t
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HOME<\/a> \/<\/span> CREATIONS \/<\/span> BEAUTY<\/a> \/<\/span> LB FACIALISTES \/<\/span> IMAGE & BRAND CONTENT<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nSHOOTING<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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LB Facialistes:
The Art of Shaping Faces<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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LB Facialistes was born out of a meeting.<\/p>

A meeting between Omedia Paris<\/a> and the Acad\u00e9mie des Facialistes, founded by Delphine Langlois and Catherine Bourgeois with the ambition of sublimating their unique know-how into an exceptional method dedicated to sculpting the natural beauty of the face.<\/p>

Together, they established their Academy to pass on this art to future enthusiasts. With the collaboration of Omedia Paris,
LB Facialistes was born<\/strong><\/a>, with the ambition of becoming a benchmark in the industry.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Embodying the Beauty
of the Gesture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From brand platform to guidelines and strategy<\/strong><\/a>, the agency oversaw every step of creation and rollout\u2014from naming to graphic identity.
The brand identity<\/strong> draws on the collaborative spirit of its two founders, whose initials were combined to craft a logo that encapsulates the essence of their profession. To highlight the distinct facets of their expertise, the brand architecture was designed around three entities:
The Academy<\/strong>, for training programs, The Suites<\/strong>, for well-being massages, The Rituals<\/strong>, for products that extend the care experience.
Bound by a shared savoir-faire, these three entities are united under a strong brand identity and a distinctive artistic direction.<\/p>

A unique iconographic language emerged<\/strong>: soft, luminous, warm, and sensory. The brand\u2019s universe subtly reflects the gestures of care through the lens of photographer Zo\u00e9 Fidji<\/strong>, chosen for her refined interpretation of luxury aesthetics and her evocative work on skin.<\/p>

Shaping Beauty Is an Art.
Shaping Brands Is Our Craft.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Discover also<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Omedia Paris is assisting LB Facialistes with its overall brand relaunch strategy.<\/p>\n","protected":false},"author":1,"featured_media":5280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[33,31],"tags":[],"class_list":["post-5321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-social"],"yoast_head":"\nLB Facialistes: The Art of Shaping Faces I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"Omedia Paris assisted LB Facialistes with the brand's overall identity strategy: brand platform, guidelines, strategy. 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