{"id":3729,"date":"2019-05-15T11:21:45","date_gmt":"2019-05-15T09:21:45","guid":{"rendered":"https:\/\/www.omediaparis.com\/miraval\/"},"modified":"2024-06-13T17:23:03","modified_gmt":"2024-06-13T15:23:03","slug":"miraval","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/en\/miraval\/","title":{"rendered":"Miraval"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tHOME<\/a> \/\nCREATIONS \/ WINES, CHAMPAGNES, SPIRITS<\/a> \/ MIRAVAL \/ ADVERTISING INTERNATIONAL CAMPAIGN\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\nCONSULTING<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nART DIRECTION<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nCAMPAIGN<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A disruptive, resilient, poetic and aesthetic campaign shaped and designed like a genuine artwork.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Perrin family chose Omedia to develop the new campaign for the famous Ch\u00e2teau Miraval ros\u00e9. Voted the best ros\u00e9 wine in the world by Wine Spectator, the challenge was to make Miraval a real alternative to champagne. The agency\u2019s recommendation was to focus on Miraval\u2019s heritage and artistic expression, defying the traditional codes of wine, and to communicate this approach by drawing on the codes of luxury houses. A creation that appropriates the divine fruit and elevates it to artwork status through a contemporary installation that changes our perception of space and of taste, letting us see Miraval ros\u00e9 wine in a different light.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Omedia created the \u201cArt of Ros\u00e9\u201d concept, a crossroads between the giant everyday objects of Claes Oldenburg, the pop art of Jeff Koons, and the fascinating cavities of Anish Kapoor.<\/p>\n

A disruptive, resilient, poetic and aesthetic campaign shaped and designed like a genuine artwork. A large-scale media, press and poster campaign.
Photographer: Charles Helleu<\/p>\n

Expertise: image strategy and Art direction, shooting, creation and production of the international advertising campaign.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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behind the
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Discover also<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Perrin family chose Omedia to devise the new campaign for the famous ros\u00e9 wine of Ch\u00e2teau Miraval.<\/p>\n","protected":false},"author":1,"featured_media":2765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[30,35],"tags":[],"class_list":["post-3729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-image-en","category-wines-spirits"],"yoast_head":"\nMiraval - International advertising campaign I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"The Perrin family chose Omedia to devise the new campaign for the famous ros\u00e9 wine of Ch\u00e2teau Miraval.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omediaparis.com\/en\/miraval\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Miraval - 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