{"id":3725,"date":"2019-05-11T11:00:48","date_gmt":"2019-05-11T09:00:48","guid":{"rendered":"https:\/\/www.omediaparis.com\/ellevire-professionnel\/"},"modified":"2025-04-09T16:30:12","modified_gmt":"2025-04-09T14:30:12","slug":"ellevire-professionnel","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/en\/ellevire-professionnel\/","title":{"rendered":"Elle&Vire Professionnel"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tHOME<\/a> \/\nCREATIONS \/ LIFESTYLE<\/a> \/ ELLE&VIRE PROFESSIONNEL \/ INFLUENCE & SOCIAL MEDIA STRATEGY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\nART DIRECTION<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nDIGITAL<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nBRAND CONTENT<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nINFLUENCE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Quality has value: that of Excellence.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Omedia has been supporting Elle & Vire Professionnel for over 5 years in its BtoB communication. It is now reclaiming its voice for its Excellence cream through a digital and social media campaign, and print. Goal: Conveying a strong institutional message and asserting the Excellence difference.<\/p>

Expertise: Concept, art direction, digital and social media campaign<\/a>, print, shooting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Our approach:<\/p>\n

1. Communicating the commitments of Excellence cream. An authentic message in the style of a brand promise: \u201cQuality has value: that of Excellence\u201d.<\/p>\n

2. Taking a quirky, innovative approach in expressing all its values, which make it so valuable. Because, beyond rational arguments (product benefits, sourcing, etc.), emotional values are also crucial: constant quality in all seasons (the cream\u2019s stability), finding the ideal partner (the favourite cream of chefs), all-round use (in sweet and savoury recipes), full volume (best whipping ratio), and authenticity (100% French milk and made in Normandy).<\/p>\n

The agency decided to illustrate the values of Excellence in a humorous way, involving its users. Excellence cream has always been a trusted partner for chefs, bakers and pastry makers. It is their favourite. Who better than them can speak of its value?! We gave the floor to the brand\u2019s partners, ambassadors and customers. They played along and helped us produce unique content with a strong impact. An influential campaign rolled out on social media.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Discover also<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pierre Gagnaire, an ambassador of choice. Goal: Conveying a strong institutional message and asserting the Excellence difference.<\/p>\n","protected":false},"author":1,"featured_media":2085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[28,31],"tags":[],"class_list":["post-3725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-social"],"yoast_head":"\nElle&Vire Pro - Influence & social media strategy I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"Pierre Gagnaire, an ambassador of choice. 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