{"id":3393,"date":"2019-05-15T13:00:37","date_gmt":"2019-05-15T11:00:37","guid":{"rendered":"https:\/\/www.omediaparis.com\/yves-saint-laurent-beauty\/"},"modified":"2025-04-10T16:00:09","modified_gmt":"2025-04-10T14:00:09","slug":"yves-saint-laurent-beauty","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/","title":{"rendered":"Yves Saint Laurent Beauty"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3393\" class=\"elementor elementor-3393 elementor-2295\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-625733e e-con-full e-flex e-con e-parent\" data-id=\"625733e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29f2566 e-flex e-con-boxed e-con e-parent\" data-id=\"29f2566\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2399d26 elementor-widget elementor-widget-text-editor\" data-id=\"2399d26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a class=\"txt-lien\" href=\"\/\">HOME<\/a> \/\nCREATIONS \/ <a class=\"txt-lien\" href=\"\/fr\/portfolio\/beaute\/\">BEAUTY<\/a> \/ YSL BEAUTY \/ BRAND BOOK\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8299787 e-flex e-con-boxed e-con e-parent\" data-id=\"8299787\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9a9e5af e-con-full e-flex e-con e-child\" data-id=\"9a9e5af\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05400ea elementor-widget elementor-widget-text-editor\" data-id=\"05400ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">IMAGE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df4ef2e e-con-full e-flex e-con e-child\" data-id=\"df4ef2e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83845d7 elementor-widget elementor-widget-text-editor\" data-id=\"83845d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">ART DIRECTION<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-362ee43 e-con-full e-flex e-con e-child\" data-id=\"362ee43\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2be31d7 elementor-widget elementor-widget-text-editor\" data-id=\"2be31d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">EDITION<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11ca4a3 e-con-full e-flex e-con e-child\" data-id=\"11ca4a3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd0700 elementor-widget elementor-widget-text-editor\" data-id=\"2bd0700\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\"><br \/><span class=\"elementor-button-content-wrapper\"><br \/><span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">ICONOGRAPHY<\/span><br \/><\/span><br \/><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7da743 e-flex e-con-boxed e-con e-parent\" data-id=\"d7da743\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33324d8 e-con-full e-flex e-con e-child\" data-id=\"33324d8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1fc1f7 elementor-widget elementor-widget-image\" data-id=\"b1fc1f7\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:13,&quot;end&quot;:100}},&quot;motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:0}},&quot;motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"672\" height=\"912\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v1.jpg\" class=\"attachment-full size-full wp-image-2302\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v1.jpg 672w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v1-221x300.jpg 221w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v1-479x650.jpg 479w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e87e84 e-con-full e-flex e-con e-child\" data-id=\"5e87e84\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fc947 elementor-widget elementor-widget-heading\" data-id=\"a1fc947\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u201cMy weapon is the perspective from which I see my society.\u201d<br>\nYves Saint Laurent<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f436e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"88f436e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a5a25 elementor-widget elementor-widget-text-editor\" data-id=\"02a5a25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the beginning of Yves Saint Laurent Beauty, there was Yves Saint Laurent. \u201cMy weapon is the perspective from which I see my society,\u201d said the couturier. Women, society, the right intuition\u2026 It\u2019s all there.<\/p>\n<p>Yves Saint Laurent gives body and soul to a style during a creative career that spans forty years. In a state of torment and grace. A staggering duality that haunts him all his life, underpinning his genius and recognition. Only by immersing ourselves in the thousand lives of Yves Saint Laurent can we fully embrace YSL.<\/p>\n<p>Yves Saint Laurent is a multi-faceted man who sparks off contrasts to better interweave them. He counterbalances extravagance with discipline. Luxury with sobriety. Opulent splendour becomes tinged with excellence. \u201cI have led the fight for elegance and beauty.\u201d This masterful art of the paradox, which characterises the designer\u2019s work, has created, shaped and built YSL Beauty since 1978.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03a0b6b e-con-full e-flex e-con e-parent\" data-id=\"03a0b6b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a41a24 elementor-widget elementor-widget-image\" data-id=\"6a41a24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1367\" height=\"570\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2.jpg\" class=\"attachment-full size-full wp-image-2304\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2.jpg 1367w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2-300x125.jpg 300w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2-1024x427.jpg 1024w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2-768x320.jpg 768w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v2-650x271.jpg 650w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62fccad e-flex e-con-boxed e-con e-parent\" data-id=\"62fccad\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-488bcda e-con-full e-flex e-con e-child\" data-id=\"488bcda\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fae8b1 elementor-widget elementor-widget-text-editor\" data-id=\"6fae8b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Omedia immersed itself in the history of Yves Saint Laurent and his fashion house <strong>to <a href=\"https:\/\/www.omediaparis.com\/en\/edition\/\">tell the story of beauty<\/a> through the lens of the man and of couture<\/strong>. Black and Colours, Paris and Elsewhere, Art and the Street, Transgression and Elegance\u2026 Rather than following a chronological or product-based approach, the agency adopted a radical editorial line to tell the story of an increasingly avant-garde beauty revealed in paradoxes. This approach brings <strong>a new angle to Beauty<\/strong>: understanding a product\u2019s genesis, the choice of an icon, or the focus of a campaign. It is also a way of letting people discover or rediscover Saint Laurent\u2019s history, deeply rooted in that of fashion; from the 1<sup>st<\/sup> fragrance in 1964 to the relaunch of Black Opium in 2018.<\/p><p>As part of this fine work, the agency took up the role of publisher, in particular regarding iconographic sourcing and drafting. It collaborated with YSL brand experts by involving for example the <strong>Fondation Pierre Berg\u00e9<\/strong> <strong>\u2013 Yves Saint Laurent<\/strong> and the <strong>Institut Fran\u00e7ais de la Mode<\/strong>.<\/p><p><strong>Awards: M\u00e9daille d\u2019Or du Grand Prix Strat\u00e9gies du Luxe 2018, cat\u00e9gorie \u00e9dition, pour YSL Beaut\u00e9.<\/strong><\/p><p>Expertises: art direction, editorial line and copywriting, iconographic sourcing, creation and production of the book.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0db60f e-con-full e-flex e-con e-child\" data-id=\"d0db60f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7cab42 elementor-widget elementor-widget-image\" data-id=\"f7cab42\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"530\" height=\"530\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v3.jpg\" class=\"attachment-full size-full wp-image-2306\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v3.jpg 530w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v3-300x300.jpg 300w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v3-150x150.jpg 150w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f054cfa e-con-full e-flex e-con e-parent\" data-id=\"f054cfa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4730379 elementor-widget elementor-widget-image\" data-id=\"4730379\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1367\" height=\"570\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4.jpg\" class=\"attachment-full size-full wp-image-2308\" alt=\"\" srcset=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4.jpg 1367w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4-300x125.jpg 300w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4-1024x427.jpg 1024w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4-768x320.jpg 768w, https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-v4-650x271.jpg 650w\" sizes=\"(max-width: 1367px) 100vw, 1367px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6a0ec6 e-con-full e-flex e-con e-parent\" data-id=\"a6a0ec6\" data-element_type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2.8,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:50,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fc2cca elementor-widget elementor-widget-heading\" data-id=\"1fc2cca\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">behind the<br>\nscene<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2221975 e-con-full e-flex e-con e-parent\" data-id=\"2221975\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f37ecbf elementor-widget elementor-widget-video\" data-id=\"f37ecbf\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/Yves-Saint-Laurent-Beaute-Omedia-Paris.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f13ef7 e-flex e-con-boxed e-con e-parent\" data-id=\"6f13ef7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bee4f67 elementor-widget elementor-widget-heading\" data-id=\"bee4f67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Discover also<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c613818 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c613818\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c95d7 e-flex e-con-boxed e-con e-parent\" data-id=\"94c95d7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Grand Prix Strat\u00e9gies du Luxe 2018. Yves Saint Laurent gives body and soul to a style during a creative career that spans forty years.<\/p>\n","protected":false},"author":1,"featured_media":2297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[33,29],"tags":[],"class_list":["post-3393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-edition-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yves Saint Laurent - Brand book I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"Grand Prix Strat\u00e9gies du Luxe 2018. Yves Saint Laurent gives body and soul to a style during a creative career that spans forty years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yves Saint Laurent - Brand book I OMEDIA PARIS\" \/>\n<meta property=\"og:description\" content=\"Grand Prix Strat\u00e9gies du Luxe 2018. Yves Saint Laurent gives body and soul to a style during a creative career that spans forty years.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"OMEDIA PARIS\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-15T11:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T14:00:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-featured.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"723\" \/>\n\t<meta property=\"og:image:height\" content=\"1020\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OmediaAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OmediaAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/\"},\"author\":{\"name\":\"OmediaAdmin\",\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/#\\\/schema\\\/person\\\/c67d854c40e8c476cc72d5987c35b7af\"},\"headline\":\"Yves Saint Laurent Beauty\",\"datePublished\":\"2019-05-15T11:00:37+00:00\",\"dateModified\":\"2025-04-10T14:00:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/\"},\"wordCount\":398,\"publisher\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.omediaparis.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/omedia-ysl-beaute-featured.jpg\",\"articleSection\":[\"Beauty\",\"Edition\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/\",\"url\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/\",\"name\":\"Yves Saint Laurent - Brand book I OMEDIA PARIS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.omediaparis.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/omedia-ysl-beaute-featured.jpg\",\"datePublished\":\"2019-05-15T11:00:37+00:00\",\"dateModified\":\"2025-04-10T14:00:09+00:00\",\"description\":\"Grand Prix Strat\u00e9gies du Luxe 2018. Yves Saint Laurent gives body and soul to a style during a creative career that spans forty years.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.omediaparis.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/omedia-ysl-beaute-featured.jpg\",\"contentUrl\":\"https:\\\/\\\/www.omediaparis.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/omedia-ysl-beaute-featured.jpg\",\"width\":723,\"height\":1020},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/yves-saint-laurent-beauty\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yves Saint Laurent Beauty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/\",\"name\":\"OMEDIA PARIS\",\"description\":\"Agence de Communication Luxe\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/#organization\",\"name\":\"OMEDIA\",\"url\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.omediaparis.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/logo-omedia.png\",\"contentUrl\":\"https:\\\/\\\/www.omediaparis.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/logo-omedia.png\",\"width\":828,\"height\":220,\"caption\":\"OMEDIA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/omediaparis\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/omedia\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.omediaparis.com\\\/en\\\/#\\\/schema\\\/person\\\/c67d854c40e8c476cc72d5987c35b7af\",\"name\":\"OmediaAdmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/309347cbd1b1ad2f15b93cf67c5bb2b4a948c716ba4f3ce63259e5a315144f8c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/309347cbd1b1ad2f15b93cf67c5bb2b4a948c716ba4f3ce63259e5a315144f8c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/309347cbd1b1ad2f15b93cf67c5bb2b4a948c716ba4f3ce63259e5a315144f8c?s=96&d=mm&r=g\",\"caption\":\"OmediaAdmin\"},\"sameAs\":[\"https:\\\/\\\/www.omediaparis.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Yves Saint Laurent - Brand book I OMEDIA PARIS","description":"Grand Prix Strat\u00e9gies du Luxe 2018. Yves Saint Laurent gives body and soul to a style during a creative career that spans forty years.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/","og_locale":"en_US","og_type":"article","og_title":"Yves Saint Laurent - Brand book I OMEDIA PARIS","og_description":"Grand Prix Strat\u00e9gies du Luxe 2018. Yves Saint Laurent gives body and soul to a style during a creative career that spans forty years.","og_url":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/","og_site_name":"OMEDIA PARIS","article_published_time":"2019-05-15T11:00:37+00:00","article_modified_time":"2025-04-10T14:00:09+00:00","og_image":[{"width":723,"height":1020,"url":"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-featured.jpg","type":"image\/jpeg"}],"author":"OmediaAdmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OmediaAdmin","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/#article","isPartOf":{"@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/"},"author":{"name":"OmediaAdmin","@id":"https:\/\/www.omediaparis.com\/en\/#\/schema\/person\/c67d854c40e8c476cc72d5987c35b7af"},"headline":"Yves Saint Laurent Beauty","datePublished":"2019-05-15T11:00:37+00:00","dateModified":"2025-04-10T14:00:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/"},"wordCount":398,"publisher":{"@id":"https:\/\/www.omediaparis.com\/en\/#organization"},"image":{"@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-featured.jpg","articleSection":["Beauty","Edition"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/","url":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/","name":"Yves Saint Laurent - Brand book I OMEDIA PARIS","isPartOf":{"@id":"https:\/\/www.omediaparis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/#primaryimage"},"image":{"@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-featured.jpg","datePublished":"2019-05-15T11:00:37+00:00","dateModified":"2025-04-10T14:00:09+00:00","description":"Grand Prix Strat\u00e9gies du Luxe 2018. Yves Saint Laurent gives body and soul to a style during a creative career that spans forty years.","breadcrumb":{"@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/#primaryimage","url":"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-featured.jpg","contentUrl":"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-ysl-beaute-featured.jpg","width":723,"height":1020},{"@type":"BreadcrumbList","@id":"https:\/\/www.omediaparis.com\/en\/yves-saint-laurent-beauty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.omediaparis.com\/en\/"},{"@type":"ListItem","position":2,"name":"Yves Saint Laurent Beauty"}]},{"@type":"WebSite","@id":"https:\/\/www.omediaparis.com\/en\/#website","url":"https:\/\/www.omediaparis.com\/en\/","name":"OMEDIA PARIS","description":"Agence de Communication Luxe","publisher":{"@id":"https:\/\/www.omediaparis.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.omediaparis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.omediaparis.com\/en\/#organization","name":"OMEDIA","url":"https:\/\/www.omediaparis.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.omediaparis.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/03\/logo-omedia.png","contentUrl":"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/03\/logo-omedia.png","width":828,"height":220,"caption":"OMEDIA"},"image":{"@id":"https:\/\/www.omediaparis.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/omediaparis\/","https:\/\/www.linkedin.com\/company\/omedia\/"]},{"@type":"Person","@id":"https:\/\/www.omediaparis.com\/en\/#\/schema\/person\/c67d854c40e8c476cc72d5987c35b7af","name":"OmediaAdmin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/309347cbd1b1ad2f15b93cf67c5bb2b4a948c716ba4f3ce63259e5a315144f8c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/309347cbd1b1ad2f15b93cf67c5bb2b4a948c716ba4f3ce63259e5a315144f8c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/309347cbd1b1ad2f15b93cf67c5bb2b4a948c716ba4f3ce63259e5a315144f8c?s=96&d=mm&r=g","caption":"OmediaAdmin"},"sameAs":["https:\/\/www.omediaparis.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/posts\/3393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/comments?post=3393"}],"version-history":[{"count":6,"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/posts\/3393\/revisions"}],"predecessor-version":[{"id":5747,"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/posts\/3393\/revisions\/5747"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/media\/2297"}],"wp:attachment":[{"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/media?parent=3393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/categories?post=3393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.omediaparis.com\/en\/wp-json\/wp\/v2\/tags?post=3393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}