{"id":3347,"date":"2019-05-15T11:14:39","date_gmt":"2019-05-15T09:14:39","guid":{"rendered":"https:\/\/www.omediaparis.com\/ellevire\/"},"modified":"2025-04-09T16:20:19","modified_gmt":"2025-04-09T14:20:19","slug":"ellevire","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/en\/ellevire\/","title":{"rendered":"Elle&amp;Vire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3347\" class=\"elementor elementor-3347 elementor-1996\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-625733e e-con-full e-flex e-con e-parent\" data-id=\"625733e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29f2566 e-flex e-con-boxed e-con e-parent\" data-id=\"29f2566\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2399d26 elementor-widget elementor-widget-text-editor\" data-id=\"2399d26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a class=\"txt-lien\" href=\"\/\">HOME<\/a> \/\nCREATIONS \/ <a class=\"txt-lien\" href=\"\/fr\/portfolio\/art-de-vivre\/\">LIFESTYLE<\/a> \/ ELLE&amp;VIRE PROFESSIONNEL \/ COMMUNICATION STRATEGY &amp; BTOB CAMPAIGN\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f11e6bb e-flex e-con-boxed e-con e-parent\" data-id=\"f11e6bb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c4beb9 e-con-full e-flex e-con e-child\" data-id=\"4c4beb9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01a16bc elementor-widget elementor-widget-text-editor\" data-id=\"01a16bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">IMAGE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b54fc8a e-con-full e-flex e-con e-child\" data-id=\"b54fc8a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7993f13 elementor-widget elementor-widget-text-editor\" data-id=\"7993f13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">CONSULTING<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a409cd e-con-full e-flex e-con e-child\" data-id=\"9a409cd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08e3de3 elementor-widget elementor-widget-text-editor\" data-id=\"08e3de3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">ACCOUNT PLANNING<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e656ae e-con-full e-flex e-con e-child\" data-id=\"4e656ae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae13ddf elementor-widget elementor-widget-text-editor\" data-id=\"ae13ddf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0;\"><a class=\"elementor-button elementor-size-sm\" style=\"background-color: #ffffff; border-radius: 0px 0px 0px 0px; border: 1px solid #707070; padding: 5px 15px;\">\n<span class=\"elementor-button-content-wrapper\">\n<span class=\"elementor-button-text\" style=\"color: #212529; letter-spacing: 2px; font-size: 10px; font-weight: 500;\">WEBSITE<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7da743 e-flex e-con-boxed e-con e-parent\" data-id=\"d7da743\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-33324d8 e-con-full e-flex e-con e-child\" data-id=\"33324d8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d87205 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"3d87205\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-elle-et-vire-v1.jpg\" alt=\"omedia-elle-et-vire-v1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-elle-et-vire-v2.jpg\" alt=\"omedia-elle-et-vire-v2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-elle-et-vire-v3.jpg\" alt=\"omedia-elle-et-vire-v3\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e87e84 e-con-full e-flex e-con e-child\" data-id=\"5e87e84\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fc947 elementor-widget elementor-widget-heading\" data-id=\"a1fc947\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00ab I discovered the raw material; I observed it, ate it and touched it to build my sensory universe \u00bb\nPierre Gagnaire<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f436e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"88f436e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a5a25 elementor-widget elementor-widget-text-editor\" data-id=\"02a5a25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Omedia has been supporting Elle &amp; Vire with its B to B communication for more than five years. For the Excellence cream, the agency has developed a communication strategy, a guiding concept and a new campaign: La Mati\u00e8re et la Mani\u00e8re (Matter and Manner).<br \/>Because every good recipe is backed by a talented chef and good products. The agency&#8217;s approach: promoting the chefs and their expertise while focusing on the raw material \u2013 the cream. Similar to a cosmetic cream, the Elle &amp; Vire cream is magnified; showcased plainly in all its forms, whether emulsified, liquid or whipped. A campaign in partnership with the three-Michelin-starred chef, and voted the best chef in the world by his peers, Pierre Gagnaire.<\/p><p>Chef and Elle&amp;Vire Professionnel Ambassador: Pierre Gagnaire<\/p><p>Expertises: <a href=\"https:\/\/www.omediaparis.com\/en\/brand-strategy\/\">strategic planning<\/a>, Communication strategy &amp; Image strategy, Art direction, Concept and Storytelling, Press campaign, <a href=\"https:\/\/www.omediaparis.com\/en\/image-brand-content\/\">Brand content creation and production<\/a>: films, visuals, recipe booklets, etc., <a href=\"https:\/\/www.omediaparis.com\/en\/website-app\/\">Events website<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-748161d e-con-full e-flex e-con e-parent\" data-id=\"748161d\" data-element_type=\"container\" 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data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">behind the scene<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fec2217 e-con-full e-flex e-con e-parent\" data-id=\"fec2217\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb4913 elementor-widget elementor-widget-image\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-elle-et-vire-v4.webm\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/www.omediaparis.com\/wp-content\/uploads\/2024\/04\/omedia-elle-et-vire-v5.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f13ef7 e-flex e-con-boxed e-con e-parent\" data-id=\"6f13ef7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bee4f67 elementor-widget elementor-widget-heading\" data-id=\"bee4f67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Discover also<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c613818 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c613818\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94c95d7 e-flex e-con-boxed e-con e-parent\" data-id=\"94c95d7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pierre Gagnaire, Christophe Michalak&#8230; the cream of chefs campaigning for Excellence.<\/p>\n","protected":false},"author":1,"featured_media":1999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[30,28],"tags":[],"class_list":["post-3347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-image-en","category-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elle&amp;Vire - Communication strategy and campaign I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"Pierre Gagnaire, Christophe Michalak... the cream of chefs campaigning for Excellence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omediaparis.com\/en\/ellevire\/\" 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