{"id":3341,"date":"2019-05-15T11:45:58","date_gmt":"2019-05-15T09:45:58","guid":{"rendered":"https:\/\/www.omediaparis.com\/lescure\/"},"modified":"2025-04-09T16:06:30","modified_gmt":"2025-04-09T14:06:30","slug":"lescure","status":"publish","type":"post","link":"https:\/\/www.omediaparis.com\/en\/lescure\/","title":{"rendered":"Lescure"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tHOME<\/a> \/\nCREATIONS \/ LIFESTYLE<\/a> \/ LESCURE \/ PRESS CAMPAIGN & MAGAZINE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\nCONSULTING<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nART DIRECTION<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nCAMPAIGN<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\nEDITION<\/span>\n<\/span>\n<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Omedia Paris and Lescure : make an art of butter <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Iconic ingredient of bakers,
the butter is essential for the success of puff pastries and cakes.<\/p>

For three years, Omedia has been assisting the Lescure brand with its B to B communication, photo shoots, print campaign and the creation of its Signature magazine<\/strong> aimed at professionals in the baking and pastry industry.<\/p>

Each new issue of the magazine reveals a new theme, recipes, tips, market trends, chef profiles and an interview with a passionate personality.<\/p>

Expertise: B to B Campaigns<\/a> \u2013 image strategy ad art direction \u2013 shoot \u2013 magazine conception<\/a> and copywriting \u2013 illustrations<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Social Media\nStrategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Discover also<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A new magazine dedicated to professionals in the baking and pastry industry.<\/p>\n","protected":false},"author":1,"featured_media":1958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[29,28],"tags":[],"class_list":["post-3341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edition-en","category-lifestyle"],"yoast_head":"\nLescure - Press campaign and magazine I OMEDIA PARIS<\/title>\n<meta name=\"description\" content=\"A new magazine dedicated to professionals in the baking and pastry industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omediaparis.com\/en\/lescure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lescure - 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