THE MOVE. The fragrance for men in motion.
Together with Mercedes-Benz Fragrances, Omedia writes a new chapter in its history. The brand entrusts the agency with the international advertising campaign of its new fragrance for millennials: THE MOVE.
In a very urban and modern world, a young man is carried away by the rhythm of the music and expresses his style and personality.
These moves convey his freedom, spontaneity and ability to take ownership of every place and every moment. THE MOVE, the fragrance for men in motion.
Expertises: campaign concept – creative direction – photo and film production.