Omedia thinks, creates and produces. But the agency also speaks out. Mutations, changes, anticipations, OmediaTalk takes the pulse of the times and probes the new trends of the luxury universe. Follow its analyses throughout the year. Let’s talk !
Generation Z: freedom, equality, integrity
Completely uninhibited, Generation Z are displaying their values as non-negotiable components of their consumption. Less impulsive than you might think, this "digital native generation" is neither fooled nor naïve. And brands need only adapt to win them over.
A medium of immediacy and spontaneity, Instagram in reality reveals a much more complex side where the instant T leaves its place to the long term, where the message in real time prepares the future and conditions it, printing its narrative in a long time.