Spring/Summer Collection

International ad campaign & Catalog

The agency highlighted the brand’s nomadic spirit, drawing on the codes of luxury fashion houses.

The agency highlights the brand’s nomadic spirit, drawing on the codes of luxury fashion houses. The art direction is pared-back and unique, decoding the materials and revealing the Ullens woman – spontaneous and elegant – in a natural setting. The focus reaches beyond a destination, to a point of view, open to the world.

The photographic signature of Kalle Gustafsson in the Scandinavian modernist style is then an evidence for this new adventure.
Inspiring the dream. Compelling the great escape. Creating a product without season, without time. The agency positions the Spring/Summer 2018 collection at the edge of the desert, bringing a sense of eternity to the Ullens woman.
Photographer : Kalle Gustafsson

Expertises: Image strategy and Art direction, Shooting the international advertising campaign, Creating and producing catalogues.

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spring
summer 18

behind the
scene test