From the Ritz in Aspen, lightweight knits and leather underpin the brand’s captivating style. The founder, Myriam Ullens, has invented a minimalist, inspired and structured look for travelling women, for a consistently chic allure.
The agency highlighted the brand’s nomadic spirit, drawing on the codes of luxury fashion houses. The art direction is pared-back and unique, decoding the materials and revealing the Ullens woman – spontaneous and elegant – in a natural setting. The focus reaches beyond a destination, to a point of view, open to the world.
Photographer Kalle Gustafsson enhanced this new adventure with his modernist Scandinavian style.
Inspiring the dream. Compelling the great escape. Creating a product without season, without time. The agency positioned the Fall/Winter 2018 collection at the foot of towering cliffs to be one with the material and bring a sense of eternity to the Ullens woman.
Expertises: image strategy and Art Direction, shooting the international advertising campaign, producing catalogs.