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Definition of elegance for a plant-based collection signed Longines by Omedia

The agency highlights The Longines Elegant Collection by producing brand content, art direction and a series of images and videos for digital channels in a natural, organic and raw setting. An illustration of the balance between timelessness and avant-garde.

Out of time

Guided by modernity and purity, Longines reveals its singularity and innovates by revealing its first wristwatch in vegetable leather that defies genders. A return to the essentials and to the perfection of nature.

To sublimate this state of mind more connected and timeless, the agency expresses the sensoriality of materials : blocks of wood, stone and chalk, bark and plants, Omedia underlines the purity and elegance of nature in a claimed minimalism, spokesman for the commitments of the Manufacture and its eternal elegance.

definition of
elegance

“Elegance is an attitude.”

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