THE DREAM TEAM
Jérôme Hue, Founder and CEO of OMEDIA, and his partners are surrounded by creative craftsmen and women who shape the agency’s identity with their passion and individuality.
OMEDIA is an expert and multicultural agency bringing together talented profiles from all corners of the globe. Here, we draw inspiration from each other’s differences.
CEO and Creative Director
ENTREPRENEUR AND AESTHETE
In the galaxy of Founding CEOs having led their communication firm to the top within the space of 20 years, Jérôme Hue is a happy man. His smart, sharp-witted and determined manner belies a disarmingly uncomplicated personality.
Sitting at the helm of OMEDIA, he simply “does his job”, seeking neither praise nor glory. His reward is the opportunity to indulge his passion: art, culture and beauty, and reaching out to the people around him.
That’s all there is to it. A simple, obvious desire. And therein lies his strength.
An entrepreneur at heart, working as a magazine publisher when still very young, he founded OMEDIA in the 90s. He had the foresight to place hi-tech and digital technology at the heart of his communication business, well ahead of the pack. Cultured, sensitive and intuitive, Jérôme Hue is a true aesthete: he is hungry for talent, beauty, creativity, difference, singularity, innovation, ideas and action. Fully alert and constantly on the look-out, he picks up on the avant-garde and on signs of future trends, whether in design, art, literature, music and technology, or even decoration, fashion and gastronomy.
He initiates meetings, shares experiences, detects talent (that of a ceramic artist discovered at the Palais de Tokyo and of a designer met at the flea market). He can’t help it – there’s no way he can let a talented creator pass him by. OMEDIA is the perfect reflection of Jérôme Hue’s vision and ambition: a young and multicultural team, distinctive personalities, citizens of the world, an eclectic mix of experts and partners.
Because Jérôme Hue acts on instinct and from the heart. And you can safely assume that the same goes for the development of the agency and its choice of clients… Jérôme Hue shares his favourite discoveries both with OMEDIA’s prestigious luxury, beauty and lifestyle brands, and in-house. He likes to think out of the box, coming up with innovative and disruptive ideas that can inspire and spur them into action. He encourages the imagination, a bold approach, and creativity.
With a keen taste for the aesthetic, he likes to play the photographer from time to time, in addition to directing films, whether for his own pleasure or for the agency’s brands.
In short: today, Jérôme Hue is a happy CEO. He lives in a world that he chose for himself, of his own free will, based on the strictest requirements.
HEELS OF STEEL
Modernity: that’s the word that comes to mind when you meet Karine for the first time. It seems self-evident. She is so in sync with the times, in step with reality, at ease with current trends, lively and vibrant, sensitive and open-minded, that her attitude and personality are an inspiration for all of us.
It comes as a surprise and a delight when she admits – with a genuine smile – to being addicted to stilettos, which she wears every day, and her fascination with the world of fashion and beauty. What could be more natural for Karine? When she talks about the Agency’s special clients – the best brands in luxury, fashion and beauty – it almost sounds like a declaration of love! And it appears to be mutual, by the way: they are utterly devoted to her.
Is it the Argentinian blood coursing through her veins, those magnetic eyes, or the tinkle of laughter in her voice, which inspires so much empathy? It must be all three at once. Karine’s talent has found its rightful place at OMEDIA, where she has been a key player in Jérôme Hue’s dream team for more than 10 years.
An Agency where luxury and modernity are the order of the day; where Karine freely expresses her art of communication and gives free reign to her creativity, underpinned by intellectual rigour.
Brilliant and discreet, creative and discerning, complex and instinctive, Karine is a ‘think tank’ in her own right. She exerts her creative influence as an innovative strategist for luxury and beauty brands. She likes to get to the bottom of things: tweaking, refining, comparing and sharing her ideas. With her clients, she cultivates a rare, easy and long-lasting complicity through meetings and discussions. Can you guess her ultimate luxury? Seeking out the bright lights of a big city to recharge her batteries, when so many others would rather escape into nature and silence. Karine loves to immerse herself in cities with aesthetic and graphic power, spectacular and iconoclastic capitals, for artistic and cultural inspiration. No, they don’t suffocate her. No, she doesn’t stand back for anyone – she likes to challenge people, with passion and commitment, just like at the Agency.
Modernity is not a matter of choice – you either have it or you don’t.
Karine certainly lives and breathes it!
SÉVERINE BRETON JOIN-DIÉTERLE,
When she looks at you with those periwinkle blue eyes, her gaze pierces right through to your core. A fighter enters the ring. And when she speaks – confidently and at a steady pace, with passion in her voice – you become aware of the strong will, daring attitude and infinite grace behind that Botticellian face. You understand why the clients have melted.
Her artistic and cultural family heritage, conveyed with tact and simplicity, reveals what makes Séverine tick: an instinct for Beauty. It is no coincidence that her path crossed that of Jérôme Hue nearly ten years ago. A true aesthete and connoisseur of luxury brands, she is completely at home in OMEDIA’s world of creative craftsmen. Here, her artistic sensibility excels: passion for artisanal expertise and creativity, the quest for perfection, a taste for excellence, keeping ahead of the times, using sophisticated materials, and seeking authentic, genuine emotion.
There seems to be no limit to Séverine’s voracious, quasi-animalistic and relentless appetite for telling stories, giving meaning, shaping dreams and magic, overcoming obstacles with practical, appealing and effective solutions – all in her brands’ best interests.
Just like there is no limit to her passion for all the cultures of the world, all far-flung corners of the globe, and all differences, like the ‘world-conscious’ and generous hedonist that she is. From that to wanting to change the world…
‘Impossible’ is not in Séverine’s vocabulary!