The concept centres on unique experiences created through digitalisation.

The L’Oréal Group’s Luxury Division opened the very first Lancôme flagship store on the Champs-Elysées, bringing together skincare, fragrances and make-up. In the style of an experimental laboratory, Omedia's team developed in-store apps for a tailored response to customer requirements.

“This store serves as a showcase where visitors can discover and explore our range of cosmetics, while enjoying more sophisticated experiences and services related to beauty tech” Françoise Lehmann

The agency created two apps to find the perfect fragrance: one for the brand’s own fragrances and another for catalogue fragrances. In line with an interactive and intuitive approach, customers answer a survey as truthfully as possible. The algorithms then set to work to find a fragrance matching their personality and desires.

behind the
scene