"Playing to play, the game amuses me too", Annick Goutal alias Géraldine
Olfactory history. For the perfumer Goutal, Omedia Paris imagines the creative concept as a collection with an artistic direction for "Les Parfums de Géraldine" range. Pseudonym of Annick Goutal, Géraldine becomes her exuberance, her character, in the middle of the women's emancipation period, which will influence her creations.
The agency highlights the olfactory and sensorial notion through advertising visuals and imagines the precious and sophisticated dimension of perfumes by creating combinations of textures and scents on the notes of the perfumes: leather, woody and powdery accords...
After Tenue de Soirée, Nuit et Confidences, and Étoile d’une Nuit, the agency reveals the latest addition to the collection: Folie d’un Soir.
A touch of impertinence
A mischievous tribute to the aesthetics of the decade that saw the designer's birth, the precious bottles are adorned with shimmering tassels, a nod to the vintage powder puffs.
From the warm and opulent scent to the exotic charm, Omedia creates a nocturnal, free and sophisticated universe in a series of breathtaking visuals.
Exuberance, a touch of madness, Folie d’un Soir. For free women, women of character.