Matter & Manner

Communication strategy & B to B campaign

“I discovered the raw material; I observed it, ate it and touched it to build my sensory universe”
Pierre Gagnaire

Omedia has been supporting Elle & Vire with its B to B communication for more than five years. For the Excellence cream, the agency has developed a communication strategy, a guiding concept and a new campaign: La Matière et la Manière (Matter and Manner).
Because every good recipe is backed by a talented chef and good products. The agency's approach: promoting the chefs and their expertise while focusing on the raw material – the cream. Similar to a cosmetic cream, the Elle & Vire cream is magnified; showcased plainly in all its forms, whether emulsified, liquid or whipped. A campaign in partnership with Pierre Gagnaire, the three-starred chef voted Best Chef in the World by his peers.

Chef and Elle & Vire Professionnel Ambassador: Pierre Gagnaire

Expertises : strategic planning, Communication strategy & Image strategy, Art direction, Concept and Storytelling, Press campaign, Brand content creation and production: films, visuals, recipe booklets, etc., Events website

gouttes de crème
portrait Pierre Gagnaire
rondelles de radis
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la crème dans tous ses états

différentes façons de mise en scène de la crème
aperçu du site internet