New ambitions and new challenges:
Arc is developing, and so is its image.
A global leader in tableware with a presence in more than 160 countries, Arc creates designer and innovative collections for all. Cristal d’Arques, Chef & Sommelier, Luminarc, and more. Over more than two centuries, the Group has been cultivating its excellence and undisputed know-how in the field of glassware.
New ambitions and new challenges: Arc is developing, and so is its image. Omedia assisted the brand with the creation of its new visual identity and the roll-out of its corporate communication strategy.
Expertises : Brand platform – Branding & design – Image strategy – Brand content – Film creation, directing and production – Shooting of product collections and know-how – Storytelling – Website design and development – Publishing (brochures, magazines, newsletters).
a new visual
The agency explored the long and bountiful life of this exceptional woman and offered a version with a distinctive, avant-garde editorial line.